Turning Foodie Passion into a Thriving Social Media Venture

What started as a casual hobby between two friends quickly blossomed into a successful social media venture that not only entertained their followers but also had a tangible impact on local businesses. The story of YouMe Food Review is one of serendipity, authenticity, and the power of social media to create positive change.

Elevating Local Eateries, One Bite at a Time

Humble Beginnings and a Fortuitous Twist

The dynamic between Susan Rogers and Amy McPartlin was established long before they ever conceived of YouMe Food Review. It all started with a vacation in Argentina, where the two friends began posting videos of themselves trying new foods. Their friends loved the videos, and upon returning home, they decided to replicate the experience locally. Little did they know that a global health crisis would soon provide the perfect opportunity to expand their culinary adventures.When the COVID-19 pandemic hit, a friend of theirs, whose husband owned a local restaurant, shared concerns about the financial impact of lost sales. Rogers and McPartlin decided to create a video showcasing their visit to the restaurant, highlighting the ease of picking up takeout and the importance of supporting small businesses. To their delight, they saw that some of their followers had actually visited the restaurant after watching the video. This realization sparked a newfound purpose – they could use their platform to positively impact local eateries.

From Friendly Favor to Community Pillar

What started as a friendly gesture quickly evolved into a community-driven initiative. Rogers and McPartlin continued to produce videos featuring various local restaurants, showcasing the diverse culinary offerings and the importance of supporting small businesses. Their passion for trying new foods and meeting talented chefs fueled their efforts, and they found genuine satisfaction in their ability to make a tangible difference.The duo's commitment to their community-focused mission has been unwavering. They've expanded their reach across multiple social media platforms, ensuring that their message of support and encouragement reaches a wide audience. Their authentic and relatable on-camera personas have resonated with their followers, who appreciate the genuine enthusiasm and camaraderie that shines through in every video.

The Birth of YouMe Food Review

The name "YouMe Food Review" was born organically, much like the series itself. McPartlin came up with the name, pointing at Rogers and saying "you," then at herself and saying "me," followed by the words "food review." The unique and memorable moniker has allowed them to secure the same username across all social media platforms, a feat that many businesses with more traditional names have struggled to achieve.The dynamic between Rogers and McPartlin is a key part of the series' appeal. Their interactions, marked by finishing each other's sentences, bisecting each other's thoughts, and displaying genuine reactions to the food and their surroundings, create a sense of mild chaos that captivates their audience. The reviewers' Minnesotan accents and unabashed authenticity further contribute to the charm of the series, as they embrace their quirks and refuse to portray a false image of coolness.

Expanding Reach and Building Community

The impact of YouMe Food Review has extended beyond the digital realm, as the duo has been recognized by their followers in public. The first time they were recognized at a local American Legion was a surprising and humbling experience, and each subsequent encounter continues to amaze them. This connection with their audience is a testament to the genuine and relatable nature of their content.The variety of food and beverage selections featured on the channel further reflects the dynamic and eclectic nature of the series. From bacon sour cream hummus to grilled peaches with goat cheese, the reviewers showcase the diverse culinary offerings of their local community. The professional presentation, complete with pop-up maps and photos, adds a level of polish to the videos, while the editing skills of McPartlin have helped to elevate the overall production value.As YouMe Food Review continues to grow, Rogers and McPartlin remain committed to their mission of supporting local businesses and sharing their passion for food with their ever-expanding audience. They actively engage with their followers, inviting them to suggest new restaurants for the duo to explore, further strengthening the sense of community that has become the hallmark of their venture.