Saudi Arabia is undergoing a remarkable transformation, shedding its past image of strict gender segregation, rigid Islamic laws, and restrictive dress codes. Guided by Crown Prince Mohammad Bin Salman's Vision 2023, the kingdom is embracing a new era of openness, justice, and progress, captivating the world with its rapid strides towards modernity.

Empowering the Future: Saudi Women at the Forefront

The Kingdom's inclusive Vision 2030 aims to diversify and strengthen the nation's economy, and Saudi women are at the heart of this transformation. According to a World Bank report, Saudi Arabia now ranks at the top in terms of economic and social progress for women out of 190 economies. The lifting of restrictions on their movement and choices has enabled Saudi women to steer the social, cultural, and economic transformation of their country.The surge in female workforce participation, now reaching nearly 40% compared to about 15% a few years ago, is a testament to the empowerment of Saudi women. This progress is evident in the increasing number of women receiving advanced degrees, enrolling in STEM fields, and owning 40% of small and medium-sized startups. From immigration counters to shopping malls to government offices, Saudi women are now visible in key roles, making presentations at important events, and contributing to the workforce in diverse capacities.The presence of women in the workforce has also led to increased intermingling of genders and the rewriting of many social norms and gender behaviors, signaling a profound shift in the societal landscape.

Embracing Diversity: Saudi Arabia's Global Harmony Project

A significant focus of Vision 2030 is the cultural and social integration of all those living and working in Saudi Arabia. The Media Ministry's Global Harmony project aims to enhance understanding and collaboration between diverse groups that call Saudi home. The project aspires to make expats feel more at home while also helping local Saudis better understand the various communities that live among them.During the Riyadh Season, a vibrant celebration that runs from September to February-March, a host of public cultural and social events bring communities together, fostering a true appreciation of diversity.

The Indian Connection: A Cherished Relationship

Among the expat communities, special attention is given to Indians, who are the largest expat group in Saudi Arabia. With 2.6 million Indians living in the Kingdom, working in the domestic sector, private jobs, startups, and big companies, the Indian community is recognized as an integral part of the Saudi story.This year, the Media Ministry dedicated the Suwaidi Park festival exclusively to India, celebrating Indian culture, food, music, and art. The Global Harmony project aims to present Saudi Arabia as an inclusive and harmonious society where people from all backgrounds live and celebrate their own cultures, traditions, and festivals.

Preserving the Past, Embracing the Future

As Saudi Arabia strides into modernity, it is also conscious of its rich history and heritage. The Kingdom is encouraging studies and excavations at heritage sites, such as al Ula, and promoting its pre-Islamic history, showcasing its identity as an old civilization, not just defined by the advent of Islam 1,400 years ago.The Diriyah town, just outside Riyadh, is a prime example of this balance between the past and the present. Designated as a UNESCO heritage site, Diriyah was the home of the Saudi royal family and the capital of the Emirate of Diriyah under the first Saudi dynasty. Today, it serves as a cultural hub and the center of various sports and adventure activities, while maintaining its historical character.

The Power of Music: Bridging Cultures

The Indian connection extends beyond the workforce and cultural exchanges. Indian film music has become a unifying force in Saudi Arabia, with young Saudis embracing Punjabi numbers and Hindi film songs. From dancing to Bollywood tunes at parties to Saudi artists performing popular Hindi songs, music has emerged as a powerful bridge between the two cultures.The new Saudi Arabia is a captivating blend of modernity and tradition, shattering preconceptions and embracing a future filled with boundless possibilities. This transformative journey is a testament to the kingdom's unwavering commitment to progress, inclusivity, and the empowerment of its people.