The San Diego International Auto Show is set to open its doors this weekend, offering an exciting glimpse into the future of automotive technology. From December 28th to January 1st, attendees will have the opportunity to explore a wide range of new models, including electric vehicles (EVs), luxury cars, and performance vehicles. The event promises to be a celebration of car culture in San Diego County, with numerous activities designed to educate, inspire, and entertain visitors. Among the highlights is the California Highway Patrol's newest addition—a Chevy Silverado Z71—and test drives for both EV and non-EV vehicles. Military members and families also enjoy special perks, making it a well-rounded experience for all.

Details of the San Diego International Auto Show

In the heart of downtown San Diego, at the Convention Center located on East Harbor Drive, a major automotive event is about to unfold. From Saturday, December 30th, through Wednesday, January 3rd, the San Diego International Auto Show will showcase a dazzling array of vehicles from various manufacturers. This year’s event features a strong emphasis on electric vehicles, with an EV test track allowing attendees to experience the thrill of acceleration and handling firsthand. Notable debuts include the 2026 Honda Passport, Hyundai IONIQ 9, Cadillac Escalade IQ, Ford Bronco Sport, Ineos Grenadier Quartermaster, Nissan Armada, Toyota 4Runner, Volkswagen Taos and Tiguan, and Volvo EX30.

One of the most anticipated attractions is the California Highway Patrol’s latest acquisition, a rugged Chevy Silverado Z71, which will be on display throughout the weekend. Additionally, McLaren will exhibit its high-performance road cars for the first time, adding to the excitement. For families, Sunday offers Military Appreciation and Family Day, where children 12 and under can attend for free with a paying adult. Active and retired military members can receive complimentary tickets from select Nissan dealerships across San Diego County.

The organizers, the New Car Dealers Association, have worked diligently to create an event that not only showcases the latest automotive innovations but also provides engaging experiences for all attendees. As one of the largest auto shows in California, the San Diego International Auto Show continues to attract enthusiasts and professionals alike.

From a journalist's perspective, this event underscores the rapid evolution of the automotive industry, particularly the growing prominence of electric vehicles. It serves as a platform for manufacturers to introduce cutting-edge technology while fostering a deeper connection between brands and consumers. The inclusion of interactive elements like test drives and family-friendly activities ensures that the show remains relevant and engaging for a diverse audience. Overall, the San Diego International Auto Show exemplifies how innovation and tradition can coexist harmoniously in the world of automobiles.