Samsung has officially launched its first television featuring Micro RGB backlight technology, a significant advancement in display innovation. This initial offering, a massive 115-inch model, is making its debut in the South Korean market with a price tag exceeding $32,000. The company has confirmed plans to introduce this cutting-edge display to the United States next, followed by a broader global release that will include a variety of size options. This development marks a new era in television picture quality, promising an unparalleled viewing experience for consumers.
The newly unveiled Micro RGB technology represents a substantial upgrade from the existing Mini LED backlighting systems. Unlike Mini LED, which typically employs arrays of tiny white or blue LEDs behind an LCD panel, Micro RGB utilizes an intricate arrangement of individually controllable red, green, and blue LEDs. Each of these miniature LEDs measures less than 100 micrometers, allowing for exceptionally precise illumination.
At the heart of this advanced display is Samsung’s proprietary Micro RGB AI engine. This intelligent system meticulously analyzes each frame in real-time, dynamically optimizing color output to deliver a picture that is more lifelike and visually engaging. This precise control over individual LED intensity results in dramatically improved color accuracy and enhanced contrast, making even subtle details pop. Furthermore, the technology is engineered to intelligently boost colors in scenes that might otherwise appear dull, ensuring vibrant and immersive visuals across all content.
A key benefit of Micro RGB technology is its more cost-effective production compared to traditional MicroLED TVs. While the current 115-inch Micro RGB model comes with a substantial price, it is considerably less expensive than Samsung's existing 110-inch MicroLED TV, which retails for $150,000 in the US. This suggests a more accessible entry point for consumers into premium display technology.
Beyond its innovative backlighting, the new 4K television is packed with a suite of high-end features designed to elevate the home entertainment experience. It boasts a 144Hz variable refresh rate, making it an excellent choice for avid gamers who demand smooth and responsive visuals. The inclusion of AI upscaling ensures that content from various sources is optimized for the TV's high resolution, while HDR10+ support delivers stunning dynamic range and vibrant colors. Audio is also a priority, with a robust 70-watt 4.2.2 speaker system that supports Dolby Atmos, providing an immersive soundstage. Connectivity options are plentiful, including four HDMI 2.0 ports, two USB-A ports, Wi-Fi, and Bluetooth capabilities. Additionally, the TV can function as a Matter controller and seamlessly syncs with Philips Hue smart lights, dynamically adjusting their color to match on-screen content for a truly integrated viewing environment.
Samsung is not alone in exploring enhanced Mini LED approaches. Earlier this year, Sony demonstrated its "General RGB LED Backlight Technology," which features backlight zones composed of red, green, and blue LEDs. Similarly, Hisense introduced its 116-inch TriChroma LED TV at CES 2025, also utilizing an RGB LED backlight system managed by its new "RGB Local Dimming Technology." While Hisense claims its TV can achieve 97 percent of the BT.2020 color space, Samsung asserts that its Micro RGB technology surpasses this, reproducing an impressive 100 percent of the BT.2020 color gamut. This potentially positions Samsung's new offering as one of the most color-accurate televisions currently available to consumers, solidifying its commitment to pioneering display innovations.
