In the dynamic world of beauty, a groundbreaking innovation has arrived, poised to redefine our daily makeup rituals. Saie, a brand synonymous with clean and high-performance cosmetics, proudly unveils its much-anticipated CitySet Setting Spray. This innovative product promises to keep your makeup looking impeccably fresh for up to 16 hours, all while nurturing your skin with a blend of beneficial ingredients. Crafted with expertise and driven by overwhelming consumer demand, this setting spray represents a significant leap forward in achieving a luminous, enduring complexion without compromise.
The Dawn of Flawless Radiance: Saie's CitySet Setting Spray Makes Its Grand Debut
At the recent Kallmeyer SS26 fashion presentation, renowned makeup artist James Boehmer showcased a vision of ethereal radiance, achieved through a meticulously curated makeup application. Central to this luminous aesthetic were Saie's hero products: the Slip Tint Concealer and Setting Powder, which laid a velvety, glowing foundation. Cheeks were delicately blushed for a lifting effect, while lips gleamed with a lacquered finish courtesy of the Glossybounce Lip Gloss Oil. However, the true secret weapon in Boehmer's arsenal was the then-unreleased Saie CitySet Setting Spray. This miraculous formula, now exclusively available to Vogue readers, was instrumental in ensuring the makeup's multidimensional finish—a harmonious interplay of matte, radiant, and glossy textures—remained pristine throughout the event.
Boehmer emphasized the critical role of the setting spray in preserving the intricate balance of finishes. He noted that many traditional setting sprays often feel heavy and can diminish the carefully constructed texture of makeup. In contrast, the CitySet spray impressed him with its incredibly fine and weightless mist, highlighting that the application quality of a setting spray often dictates its overall performance. Saie's founder and CEO, Lane Crowell, revealed that the development of this product was a direct response to her community's most fervent requests. She envisioned a product that could seamlessly transition with a person's busy day, from morning meetings to evening engagements, ensuring makeup stayed flawless without creasing or fading. The brand dedicated five years to perfecting the CitySet, rigorously testing over ten different formulations to arrive at a non-aerosol, ultra-fine mist that delivers continuous, even coverage without harsh chemical propellants. This commitment to detail ensures effortless application and rapid absorption.
Embodying Saie's core philosophy of "clean-meets-high-performing," the CitySet Setting Spray is not merely a cosmetic but a skincare treatment in disguise. Its star ingredient, hydrolyzed corn starch, ingeniously mimics synthetic polymers to create a 16-hour wear barrier, while humectants infuse the skin with a fresh, dewy glow. Mandarin orange extract offers soothing benefits and shields against environmental aggressors such as pollution and UV radiation. Crowell proudly confirms that the formula is dermatologist-tested and suitable for all skin types, including sensitive, dry, and acne-prone complexions. Having personally evaluated this product since September, its performance has been nothing short of impressive. Its texture on the skin is akin to a refreshing face mist, delivering an even, delicate veil that never disturbs existing makeup. The finish strikes a perfect balance—neither overly drying nor excessively dewy—enhancing natural radiance and seamlessly blending all face products. Boehmer underscores that when layers of complexion products are thoughtfully applied, a setting product must support, not disrupt, this delicate harmony. The CitySet excels in this regard, proving its efficacy through diverse environments, from the scorching summer heat of Greece to the crisp winter chill of New York City.
Ultimately, Crowell articulated Saie's ambition for CitySet: to demonstrate that clean beauty can achieve the highest levels of performance and integrate effortlessly into any lifestyle. The brand's guiding principle has always been to genuinely enhance skin health through its products. Achieving this with a setting spray, she believes, marks a transformative moment for the beauty industry.
The introduction of Saie's CitySet Setting Spray marks a significant stride in the beauty industry, demonstrating that high performance and clean ingredients can coexist harmoniously. As consumers increasingly seek products that not only enhance their appearance but also care for their skin, innovations like the CitySet will undoubtedly set new benchmarks. This product's journey from concept to a Vogue-exclusive launch underscores a growing trend where consumer feedback and expert collaboration drive the creation of truly impactful beauty solutions. It inspires a future where makeup becomes an extension of skincare, promising enduring beauty that nurtures from within.
