Roush has unveiled its latest modifications for the 2026 Ford F-150, transforming the popular pickup into a formidable off-road machine. These new packages, available in 'Base' and 'Premium' versions, are positioned as a compelling alternative to Ford's own F-150 Tremor, offering enhanced performance and a more assertive visual presence. The primary engineering upgrade is a specially tuned Roush Performance coil-over suspension system, which elevates the truck by two inches, providing improved ground clearance and off-road agility. Both packages include 20-inch wheels paired with durable 33-inch General Grabber A/TX tires, ensuring superior traction and stability on challenging terrains.
Beyond performance, the Roush F-150 receives a series of aesthetic and functional enhancements. The exterior boasts a redesigned grille, prominent fender flares with integrated accent lighting, heat extractors on the hood, and a custom front bumper cover, all contributing to a more aggressive and rugged appearance. Inside, drivers will find aluminum pedal covers, a unique serialized badge on the dashboard, custom molded floor liners, and Roush branding on key fobs, hitch covers, and puddle lamps, adding an exclusive touch. The Premium Package further elevates the experience with amber auxiliary front lighting, white rear bumper lighting, an active exhaust system, an overhead auxiliary panel, and carbon-fiber trim, with interior color options including Coffee Brown and Black or Raven Black, catering to individual preferences for luxury and style.
These Roush F-150 packages are available for the F-150 XLT and Lariat trims, offering a choice of eight distinct colors. The Base package starts at an additional $18,995, while the Premium Package is priced at $24,995, both excluding the base truck's MSRP. The introduction of these highly customized F-150 variants underscores the growing demand for vehicles that combine daily utility with exceptional off-road capabilities and a personalized touch. It reflects an automotive culture that values both rugged functionality and distinctive style, providing enthusiasts with powerful options to conquer any adventure.
