Unveiling the Legacy: The Datejust's Enduring Influence on Timekeeping

A Groundbreaking Collaboration: Rolex and Wallpaper* Present a Definitive History

Rolex, in conjunction with Wallpaper*, has unveiled a seminal book titled \u201cOyster Perpetual Datejust \u2013 A Watch that Made History.\u201d This publication marks an unprecedented authorized exploration of the Datejust, a model renowned for establishing Rolex\u2019s distinctive date display at the three o\u2019clock position.

The Genesis of an Icon: Tracing the Datejust's 1945 Debut

Penned by the esteemed horological chronicler Nicholas Foulkes, the 224-page volume meticulously recounts the Datejust\u2019s introduction in 1945. It premiered as Rolex\u2019s pioneering self-winding chronometer wristwatch, featuring both waterproof capabilities and an automatic date change mechanism.

Evolution of Excellence: Key Innovations and Design Milestones

Foulkes expertly navigates through the watch's pivotal developments, from its initial conception by Hans Wilsdorf as a culmination of previous innovations to the significant addition of the Cyclops lens in 1953, which perfected its iconic aesthetic. The narrative is further enriched with personal accounts from a diverse array of Rolex Testimonees, ranging from celebrated athletes to influential cultural figures.

Acquisition Details: Availability and Pricing for the New Publication

This premium hardcover edition, available in both English and French, can be pre-ordered from September 29 exclusively through Wallpaper*\u2019s online store, priced at \u00a3100 GBP (approximately $136 USD). Starting in October, the book will also be distributed globally through selected official Rolex retailers and independent booksellers, making this comprehensive historical account accessible to enthusiasts worldwide.