Rohrman Automotive Group Rectifies Purdue Football Halftime Contest Controversy

In a swift move to address the public backlash, Rohrman Automotive Group has announced a revised plan to make amends for the controversy surrounding the free two-year lease offer that was initially reneged on a Purdue student who won a halftime contest during the university's home opener. The automotive group has now pledged to provide the student with either a two-year car lease or a $5,000 cash prize, in addition to a $5,000 donation to the school's student section to support their away game travels.

Restoring Goodwill and Enhancing the Fan Experience

Acknowledging the Misstep and Committing to Improvement

Rohrman Automotive Group has taken responsibility for the drawn-out process in determining the student's eligibility for the grand prize, recognizing that the incredible kick he made should have been rightfully rewarded. The company has expressed its commitment to implementing more transparent and improved guidelines for future contests, ensuring a seamless and enjoyable experience for all participants.

Revamping the Cash for Kicks Contest

The revised guidelines for the Cash for Kicks contest will feature several key changes. The contest will no longer include a running 30-second timer, as agreed upon between Rohrman and Purdue Athletics, allowing the focus to remain solely on the kicking challenges. Each kick attempt will now have its own associated prize, with the 10-yard line offering a $100 Visa gift card, the 20-yard line offering a $150 Visa gift card, and the 30-yard line offering either a free two-year lease on a new Honda Civic or a $5,000 cash prize.

Collaborating with Purdue Athletics for a Smooth Resolution

Rohrman Automotive Group has reached out to the student, Zachary Spangler, to confirm his preference for the car lease or cash prize. Purdue University Athletics will join Rohrman in presenting the award to Spangler during the upcoming home football game against Notre Dame, demonstrating the organizations' joint commitment to resolving the situation and ensuring a positive fan experience.

Prioritizing the Student and Fan Experience

The Rohrman Automotive Group and Purdue Athletics have both expressed their dedication to providing a fun and exciting event for the students and fans. Recognizing the essential role of the student section, the Ross-Ade Brigade, in creating the electric atmosphere within the stadium, Rohrman's $5,000 donation will directly support the students' ability to travel and cheer on the Boilermakers at away games.

Fostering a Transparent and Collaborative Approach

The public scrutiny of the initial contest process has been acknowledged by Rohrman Automotive Group as a valuable learning experience, allowing the company to evolve and enhance the future iterations of the Cash for Kicks challenge. The collaborative effort between Rohrman and Purdue Athletics to ensure a similar situation does not occur again underscores their shared commitment to providing a positive and transparent experience for the university's students and fans.