The Rocher Group, renowned for its cosmetics brands including Yves Rocher, has announced plans to divest its children's fashion brand, Petit Bateau, and home maintenance brand, Stanhome. This strategic move aims to concentrate efforts and resources on the company’s core business—cosmetics. The decision reflects a broader realignment within the group to enhance its presence in skincare, beauty, and wellness products.

Leadership at the Rocher Group expressed their intention to carefully evaluate potential buyers who can offer sustainable growth and stability for Petit Bateau and Stanhome. With no immediate buyers identified, the process is expected to take time, ensuring that the right partners are found. Petit Bateau currently operates 370 retail outlets globally, producing 28 million items annually, and generating significant revenue across various markets. Despite challenges in the textile sector, Petit Bateau has shown resilience with a 3% global growth rate in 2024, particularly strong in France where it grew by 7%.

This refocusing strategy also includes renovating Yves Rocher stores in France and expanding into new markets such as Asia and the Middle East. The group emphasizes its commitment to research and development, aiming to solidify its leadership in skincare and related categories. Additionally, the addition of two independent directors, Paul Polman and Elisabeth Sandage, underscores the group’s dedication to strategic oversight and innovation. By prioritizing these areas, the Rocher Group demonstrates a forward-thinking approach, positioning itself for long-term success and contributing positively to the global cosmetics industry.