A groundbreaking agreement has been reached between the ownership group of On3, spearheaded by Shannon Terry, and Yahoo Sports for the acquisition of Rivals. This union will create a vast network catering to millions of fans and student-athletes across the nation. The collaboration aims to provide comprehensive coverage of college and high school sports, recruiting updates, and the rapidly changing NIL landscape. Subscribers will enjoy premium content from both platforms, enhancing the value of their subscriptions and enriching the fan experience.

In addition to this partnership, Yahoo Sports will hold a stake in On3's parent company, participating actively in its board decisions. Yahoo Sports' extensive scale will assist in expanding the content and subscription businesses of On3 and Rivals. Expected to finalize by mid-2025, this deal signifies a new chapter in sports media, leveraging legacy and innovation to elevate athlete visibility and engage passionate fan communities.

A New Era for Sports Coverage

This strategic alliance positions On3 and Rivals as pioneers in reshaping sports media. By integrating Rivals' iconic status in college sports with On3's innovative approach, the two entities aim to redefine how fans interact with sports content. With increased investment in recruiting, high school sports, and collegiate fan engagement, they are set to enhance the overall sports experience significantly.

Rivals has long been synonymous with authority in college sports and recruiting media. Under Shannon Terry’s leadership, On3 seeks to build upon this legacy, infusing it with fresh energy and resources. The goal is not merely to sustain but to amplify Rivals' influence, ensuring it remains at the forefront of industry developments. This involves deepening connections with athletes, providing more insightful analysis, and creating richer content that resonates with today's sports enthusiasts. Moreover, the integration of advanced technologies and data-driven insights will further strengthen their offerings, appealing to tech-savvy audiences who crave instant, reliable information.

Empowering Growth through Collaboration

The involvement of Yahoo Sports adds another layer of sophistication to this partnership. Their world-class distribution capabilities, robust editorial framework, and expansive content networks promise to catalyze growth for both On3 and Rivals. Such collaboration exemplifies a shared vision of fostering innovation within the sports ecosystem while maintaining respect for traditional values.

Yahoo Sports’ President, Ryan Spoon, highlights the importance of Rivals in shaping modern sports journalism over two decades. Together with On3, they envision constructing a dynamic platform that uplifts athletes, ignites fan passion, and propels advancements across the sports sector. This synergy leverages each partner's strengths—On3's cutting-edge technology and database management coupled with Yahoo Sports' global reach and established brand—to craft a holistic sports media experience. As a result, fans can anticipate unprecedented access to quality content, deeper community engagement, and tools empowering athletes to navigate evolving landscapes like NIL regulations effectively. Ultimately, this merger sets the stage for transformative changes in how sports stories are told and consumed worldwide.