In a strategic move that promises to revolutionize the music industry, SESAC Music Group has announced the acquisition of Helping All Assets With Knowledge (HAAWK), a leading media software and services company specializing in copyright management and monetization. This landmark deal will empower independent music, film, television, and video creators to maximize their royalty earnings and streamline their content distribution across various platforms.

Empowering Independent Creators to Thrive in the Digital Landscape

Revolutionizing Copyright Management and Monetization

HAAWK has established itself as a trailblazer in the realm of copyright management, providing comprehensive administration of YouTube's Content ID system and Facebook's Rights Manager platforms, including Instagram. By joining forces with SESAC Music Group, HAAWK will now operate alongside Audio Salad as part of the artist and label distribution services segment of SESAC's Music Services division. This strategic alliance will enable HAAWK to scale its operations globally, offering even more advanced royalty collection and administration services to its diverse client base of record labels, publishers, and music rightsholders.

Unlocking New Possibilities for Independent Creators

"This is truly a dream come true," enthuses Ryan Born, the founder and CEO of HAAWK. "HAAWK already leads the way in providing unmatched opportunities and increased royalty revenue for our clients across YouTube, Facebook, and social video platforms. By partnering with SESAC Music Group, we're opening the door to even greater possibilities, enabling us to scale globally and offer more advanced royalty collection and administration services to our clients."

Aligning with SESAC's Mission of Delivering Value and Transparency

John Josephson, the Chairman and CEO of SESAC Music Group, echoes the sentiment, stating, "HAAWK's mission aligns with SESAC Music Group in delivering maximum value and transparency to music creators. Their leadership and technology strengthen our services for independent labels and publishers worldwide."

Empowering Independent Creators to Thrive in the Digital Landscape

This strategic acquisition underscores SESAC's commitment to supporting independent artists, labels, and publishers in navigating the complex and ever-evolving digital landscape. By integrating HAAWK's expertise and technology into its Music Services division, SESAC is poised to provide even more comprehensive solutions that enable independent creators to maximize their royalty earnings and effectively manage their copyrights across multiple platforms.

Unlocking New Frontiers for Music Creators

The synergy between SESAC and HAAWK promises to unlock new frontiers for music creators, empowering them to focus on their craft while SESAC and HAAWK handle the intricate details of copyright management and monetization. This partnership represents a significant step forward in SESAC's mission to deliver unparalleled value and transparency to the music industry, solidifying its position as a trusted partner for independent artists, labels, and publishers worldwide.