Experience the Tequila Revolution with Altos' Crafted Cocktail

In an era where convenience meets quality, the launch of Altos’ Strawberry Margarita signals a paradigm shift in how we enjoy cocktails at home. Leveraging time-honored techniques and premium ingredients, this drink embodies everything that makes tequila exceptional while offering unparalleled accessibility.

Masterful Ingredients Define a Superior Cocktail

At the heart of the Altos Strawberry Margarita lies Plata Tequila—a spirit distilled from 100% blue agave. This foundational element ensures the cocktail's authenticity and depth of flavor. To enhance its profile, the mix includes Triple Sec, agave syrup, and freshly ripened strawberries. Each component plays a crucial role in crafting a harmonious blend that balances sweetness, tartness, and smoothness.

The production process further elevates the product through meticulous attention to detail. Collaborating with expert bartenders and a revered Maestro Tequilero, Altos employs traditional methods such as slow-cooking agave in brick ovens and grinding it using a tahona stone—a practice passed down through generations. These steps preserve the natural flavors of the agave, resulting in a richer and more complex taste experience compared to mass-produced alternatives.

A Brand Committed to Authenticity Over Hype

Josh McCarthy, Brand Director for Pernod Ricard UK, emphasizes Altos' dedication to fostering genuine appreciation for tequila. Unlike brands reliant on celebrity endorsements, Altos focuses on education and craft, empowering consumers to understand and appreciate the nuances of high-quality tequila. This commitment has resonated strongly within the UK market, positioning Altos as the leading 100% agave tequila in grocery stores.

Despite tequila accounting for only slightly over 1% of the UK spirits market, there remains immense potential for growth. Recognizing this opportunity, Altos is intensifying efforts to boost visibility and retail presence. By doing so, the brand aims not only to increase sales but also to inspire broader interest in premium tequila offerings. The success of their initial ready-to-serve offering, the Lime Margarita, underscores the demand for accessible yet sophisticated cocktails.

Expanding Reach Through Strategic Distribution

This month, the Altos Strawberry Margarita will be available at major retailers including Asda, Tesco, Amazon, and GoPuff. With plans for a wider rollout later in the year, the brand seeks to maximize accessibility for consumers across the UK. Priced at £15, the product offers excellent value considering its ABV of 14.9% and the premium nature of its ingredients.

Retail partnerships play a critical role in ensuring the cocktail reaches diverse audiences. For instance, collaborations with online platforms like Amazon cater to tech-savvy shoppers who prioritize convenience. Meanwhile, supermarket availability targets those seeking quick solutions for entertaining or personal indulgence. Together, these strategies underscore Altos' mission to make bar-quality margaritas readily available without compromising on taste or quality.

Why Consumers Are Turning to Ready-to-Serve Options

The rise of ready-to-serve cocktails reflects changing consumer preferences toward effortless yet elevated experiences. In today's fast-paced world, many individuals seek ways to enjoy fine beverages without the hassle of preparation. Altos addresses this need by delivering a pre-mixed option that retains the integrity of its individual components, thereby bridging the gap between convenience and sophistication.

Moreover, the Strawberry Margarita appeals to a wide demographic due to its versatile flavor profile. Its fruity notes provide a refreshing alternative to traditional lime-based margaritas, attracting new fans to the category. At the same time, it satisfies existing tequila enthusiasts looking for innovative expressions of their favorite spirit. This dual appeal positions Altos as a trailblazer capable of expanding the boundaries of what tequila can offer.