In a transformative move, MealMe, a pioneering API platform, has secured $8 million in Series A funding, propelling its mission to seamlessly integrate food and retail ordering into consumer-facing applications and websites. This latest investment, which brings the company's total funding to $16 million, underscores the growing demand for embedded commerce solutions that empower businesses to offer their products and services directly to customers through the platforms they already use.

Unlocking the Power of Embedded Commerce for Businesses and Consumers

From Consumer App to B2B Powerhouse

MealMe's journey has been one of strategic evolution. Initially launched in 2019 as a consumer-facing app designed to help people find the best deals on delivery from restaurants and grocery stores, the company has since undergone a significant transformation. Recognizing the potential of embedded commerce, MealMe has now fully transitioned to a B2B model, offering its robust API to other businesses, enabling them to seamlessly integrate ordering capabilities into their own applications and websites.This pivot has allowed MealMe to leverage its extensive data and technology infrastructure to provide a comprehensive solution for businesses seeking to offer their products and services directly to customers. By integrating MealMe's API, companies gain access to real-time product pricing and availability, empowering their customers to order directly from local stores and restaurants.

Powering the Future of Embedded Commerce

According to MealMe's co-founder and president, Matthew Bouchner, the company's vision is to be at the forefront of the embedded commerce revolution. "Everything is going to be embedded," he asserts. "You're going to be able to order from your car, from your TV, from your existing social networking apps, with your AI-based assistant, and there needs to be an infrastructure layer that connects that consumer-facing platform to stores and to marketplaces."MealMe's API aims to provide that critical infrastructure, serving as the bridge between consumer-facing platforms and the vast network of grocery stores, restaurants, and retailers across the United States and Canada. With access to data on more than 1 billion products from over 1.2 million locations, the company is poised to become the go-to solution for businesses seeking to seamlessly integrate ordering capabilities into their existing platforms.

Expanding Beyond Food Ordering

While MealMe's initial focus has been on food ordering and delivery, the company has its sights set on expanding into other areas of e-commerce. With the new infusion of capital, MealMe plans to strengthen its marketing efforts and grow its team to provide even better developer support to its enterprise customers.Beyond food, the company aims to explore opportunities in broader e-commerce and AI-driven applications. This strategic expansion aligns with the broader trend of embedded commerce, where businesses can offer a wider range of products and services directly to customers through the platforms they already use, creating a more seamless and convenient shopping experience.

Powering the Next Generation of Embedded Commerce

The $8 million Series A funding, led by Mercury Fund with participation from existing investors Gaingels and Palm Drive Capital, underscores the market's confidence in MealMe's ability to lead the charge in the embedded commerce revolution. As businesses and consumers alike seek more integrated and efficient ways to access and purchase products and services, MealMe's API-driven platform is poised to become the backbone that connects the two.With its robust data infrastructure, seamless integration capabilities, and a growing network of enterprise customers, MealMe is well-positioned to redefine the future of commerce, empowering businesses to deliver a truly personalized and convenient shopping experience to their customers, no matter where they are or what platform they're using.