Ajmal Perfumes has introduced a revolutionary fragrance collection, The Untold Stories, which redefines individuality and creativity in perfumery. This groundbreaking series celebrates the artistry of globally renowned perfumers by presenting five exquisite fragrances that embody personal narratives. CEO Abdulla Ajmal envisioned this project to place perfumers at the forefront, allowing them unprecedented creative freedom. Over an 18-month period, hundreds of submissions were evaluated through a blind selection process, ensuring that only the most artistically and sensorially excellent creations made the final cut. The result is not just a collection but an exploration of emotions, memories, and individuality.

The Untold Stories collection showcases five unique chapters crafted by celebrated perfumers. Each fragrance reflects the creator's inspiration and life experiences, from childhood summers in the Mediterranean to the streets of Shanghai in autumn. These scents offer a sensory journey that resonates with both connoisseurs and casual wearers. Through this project, Ajmal Perfumes challenges industry conventions, bridging artistic authenticity with universal appeal while staying true to its heritage as one of the Middle East’s most respected names in perfumery.

Empowering Perfumers: A Journey of Creative Freedom

This section delves into how Ajmal Perfumes empowered perfumers to create without constraints, fostering an environment where their authentic stories could shine. By adopting a no-brief approach, the brand encouraged perfumers to express their unique inspirations and life experiences, resulting in a collection that transcends traditional boundaries in perfumery. This method allowed each fragrance to become a chapter in a larger narrative of discovery and self-expression.

The Untold Stories collection was born out of a vision to revolutionize the creative process in perfumery. Abdulla Ajmal, driven by his desire to elevate the status of perfumers, initiated a project that placed these artists center stage. Unlike conventional approaches that dictate trends or budgets, this initiative removed all limitations, enabling perfumers to craft fragrances purely from within. Over 18 months, a meticulous blind evaluation process ensured that only the most artistically and sensorially exceptional creations were selected. This commitment to quality and innovation resulted in a collection that resonates deeply with those who appreciate the artistry behind scent. Each fragrance tells a story, inviting wearers on a journey of emotion and individuality.

Exploring the Five Sensory Narratives

Each of the five fragrances in The Untold Stories collection represents a distinct sensory experience inspired by diverse cultural and personal backgrounds. From Maxime Exler’s nostalgic tribute to Mediterranean summers to Dalia Izem’s grounding essence of black tea infused with floral notes, every creation offers a unique perspective. Benjamin Bélizon’s adventurous take on Shanghai autumns, Nathalie Lorson’s bold celebration of strength and sensuality, and Coralie Spicher & Fabrice Pellegrin’s exploration of ink-inspired contrasts further enrich this aromatic tapestry.

The first chapter, crafted by Maxime Exler, evokes childhood memories of Mediterranean summers with a blend of creamy fig pulp and crisp green leaves, creating a sense of endless curiosity. Dalia Izem draws upon her Mediterranean and Middle Eastern roots, infusing black tea with smoky and floral elements for a serene yet invigorating experience. Benjamin Bélizon transports us to the golden aroma of osmanthus blossoms in autumnal Shanghai, harmonized with fruity red notes and creamy sandalwood. Nathalie Lorson, known for her fearless creativity, pairs indulgent black cherry with smoky leather, crafting a fragrance that embodies strength and sensuality. Finally, Coralie Spicher and Fabrice Pellegrin explore the fluidity and permanence of ink, balancing metallic sharpness with warm vanilla and smoky birch. Together, these five fragrances form a sensory journey that speaks to both the heart and mind, offering a perfect blend of artistry and accessibility.