The collaboration between ALT Sports Data Inc. and World Racing Group marks a significant milestone in the world of motorsports. This groundbreaking partnership will introduce regulated sports betting to premier dirt track racing events, enhancing fan engagement and expanding the sport's global reach. The integration of live betting products through official data feeds aims to attract new audiences while deepening connections with existing fans. By offering innovative betting markets, this initiative seeks to elevate the profile of dirt track racing and create an electrifying experience for both spectators and participants.

Enhancing Fan Experience Through Innovative Betting Markets

ALT Sports Data will utilize its expertise in trading and consumer data to deliver pre-race and live betting options for some of the most iconic dirt track racing series. These betting products will be available to sportsbooks worldwide, providing fans with up-to-the-minute odds and a variety of traditional wagers and prop bets. The goal is to create a more immersive experience that keeps fans engaged throughout the event, whether they are at the track or watching from home.

Through this partnership, ALT Sports Data aims to redefine fan engagement by introducing new ways for enthusiasts to interact with the sport. The company’s Co-Founder and CMO, Todd Ballard, emphasized the importance of this step forward in bringing innovative betting markets to the passionate fan base of dirt track racing. By integrating sports betting, the partnership seeks to attract new audiences and drive the continued growth of these series. The enhanced engagement opportunities are expected to foster deeper connections between fans and the sport, ultimately contributing to the long-term success of dirt track racing.

Promoting Growth and Expansion in Motorsports

World Racing Group (WRG) is a leading sanctioning body in dirt track racing, overseeing some of the most prestigious events in the sport. Series such as the World of Outlaws NOS Energy Drink Sprint Car Series and the World of Outlaws Late Model Series represent the pinnacle of grassroots racing, attracting millions of fans annually. The Super DIRTcar Series further cements WRG’s commitment to excellence in Big Block Modified racing. Together, these properties create an electrifying motorsports experience that captivates audiences across North America.

WRG’s Chief Media & Marketing Officer, Charlie Mellilo, highlighted the organization’s goal of continuously enhancing the fan experience. By partnering with ALT Sports Data, WRG aims to provide fans with additional ways to participate in events, both at the track and remotely. The excitement generated by this collaboration is expected to expand the relationship between WRG and its fans, driving greater engagement and fostering a stronger community. Starting with the first night of World of Outlaws NOS Energy Drink Sprint Car action at Volusia Speedway Park, betting will be available in approved jurisdictions, marking the beginning of a new era in dirt track racing.