Unlocking the Connected Car Ecosystem: Soracom's Innovative Approach

The connected car industry has long grappled with the challenge of enabling seamless, secure, and scalable connectivity services for automakers. Soracom, a leading IoT connectivity services provider, has stepped up to address these pain points, unveiling a global strategy that aims to revolutionize the way connected cars are brought to the road.

Empowering Automakers to Drive the Connected Car Revolution

Streamlining the Connectivity Landscape

The connected car ecosystem has been plagued by a complex web of backend processes and relationships that automakers, dealerships, connectivity providers, and consumers must navigate. Soracom's strategy seeks to simplify this landscape by providing a comprehensive solution that addresses the key challenges.One of the primary hurdles has been the process of activating and managing SIM profiles on end devices. Soracom's approach streamlines this process, enabling automakers to efficiently manage connectivity at the local level. This flexibility allows them to tailor connectivity solutions to the specific needs of their markets and customers, ensuring a seamless experience.

Ensuring End-to-End Security

Security is a paramount concern in the connected car ecosystem, as vehicles become increasingly integrated with cloud-based services and data. Soracom's strategy emphasizes the importance of end-to-end network and data security, providing automakers with the confidence to deliver connected car services without compromising on safety and privacy.By leveraging its expertise in secure, cloud-native, global-scale cellular IoT connectivity, Soracom aims to be a trusted partner in helping the connected car ecosystem navigate the path to the cloud. This includes efficient integration with connected car clouds, enabling automakers to unlock a wide range of new capabilities and infotainment content for their customers.

Empowering Automakers with Flexibility and Choice

Soracom's strategy is designed to empower automakers with the flexibility and freedom to decide how they want to roll out connected car services. By supporting the GSMA SGP.32 eSIM remote provisioning and management standard, Soracom aims to give automakers the ability to manage their own connectivity, without being beholden to complex negotiations and backend integrations with multiple carriers.This approach allows automakers to maintain a secure, private connection to their backend systems while gaining the agility to push eSIM profiles for infotainment and in-car Wi-Fi down to their vehicles. Alternatively, dealerships or connected car users can down-pull the carrier profile of their choice from the manufacturer's cloud, further enhancing the flexibility and control automakers have over their connected car ecosystem.

Driving the Connected Car Revolution

Soracom's vision for the connected car industry is to create a "simple, secure, and scalable cloud highway" that empowers automakers, dealerships, connectivity providers, and ultimately, consumers. By addressing the key challenges in the connected car ecosystem, Soracom aims to accelerate the adoption of connected car services and unlock a new era of innovation in the automotive industry.As Kenta Yasukawa, Soracom's Chief Technology Officer and Co-founder, aptly states, "Enabling connected cars is a team sport. Working together, we can build a simple, secure and scalable cloud highway for connected cars." Soracom's global strategy is poised to be a game-changer, paving the way for a future where connected cars seamlessly integrate with the digital landscape, delivering a transformative driving experience for all.