The introduction of Evenflo's innovative Sensory Soothe technology promises to transform stressful car journeys into serene experiences for parents and infants alike. This app-connected feature, integrated into the handles of premium car seats and strollers, offers customizable sound and light combinations designed to soothe fussy babies. The product, unveiled at CES 2025, aims to provide a safer and more convenient solution compared to traditional after-market soothing toys, which can pose safety risks during travel.

With its user-friendly interface and voice command compatibility, Sensory Soothe allows parents to easily activate calming effects even while driving. The system supports various sounds like white noise and lullabies, along with dynamic lighting options, creating an immersive environment tailored to each child’s preferences. Available in February, these products start at $259 for a car seat and $649 for a travel system, catering to infants weighing between 3 and 30 pounds.

A Safer Alternative to Traditional Soothing Methods

Evenflo's Sensory Soothe addresses the common concern of safety by integrating entertainment directly into the car seat handle. Unlike external toys that might become hazards during sudden stops or accidents, this built-in system ensures a secure experience for both parent and child. Sarah Haverstick, senior manager of safety advocacy at Evenflo, emphasizes the importance of eliminating potential dangers associated with loose objects inside vehicles.

The smart handle is powered by four AA batteries, providing over 15 hours of continuous use. Parents can choose from a variety of sounds and lights, including white noise, lullabies, bird chirps, and upbeat tunes, all of which are carefully selected to create a calming atmosphere. By offering a comprehensive solution within the car seat itself, Sensory Soothe eliminates the need for additional accessories, streamlining the travel experience for families on the go.

User-Friendly Design and Versatile Functionality

Sensory Soothe’s intuitive design allows for seamless integration into daily routines. Parents can control the system via an accompanying smartphone app or through voice commands using Siri or Google Assistant. This hands-free operation is particularly beneficial when managing a crying baby while driving. The introductory video showcases a mother effortlessly activating the feature, resulting in immediate relief for her distressed infant.

Beyond its primary function, Sensory Soothe also provides entertainment value. Customizable sound and light combinations can be mixed to suit individual preferences, potentially turning the car ride into a mini mobile disco. The product is available for purchase starting mid-February at major retailers such as Babylist, Amazon, Target, and Walmart. Despite the higher price point, many parents may find the promise of peace and quiet well worth the investment, especially given the added safety benefits.