Wheaton, a leading Brazilian glass manufacturer, is set to make waves at the upcoming Paris Packaging Week. The company will unveil its latest advancements in sustainable and visually striking glass packaging solutions for the perfume and beauty sectors. This year, Wheaton highlights its commitment to eco-friendly practices with an array of innovative products designed to meet the evolving needs of consumers and brands alike.

Discover Cutting-Edge Glass Packaging Innovations That Are Redefining the Industry

Pioneering Circular Packaging with Ecoglass Line

At the heart of Wheaton’s exhibit is the Ecoglass Line, which focuses on promoting circular economy principles within the fragrance and cosmetics industries. One of the standout features is a newly introduced 200 ml bottle equipped with a screw neck, specifically designed for fragrance refills. This lightweight bottle represents a significant leap forward in sustainability, utilizing approximately 20% less glass material compared to conventional bottles of similar capacity. By reducing material usage without compromising functionality, Wheaton sets a new standard for environmentally conscious packaging.The Ecoglass Line not only addresses environmental concerns but also enhances user convenience. Refillable bottles encourage consumers to adopt more sustainable habits while offering brands an opportunity to engage in meaningful conversations about reducing waste. As the demand for eco-friendly products continues to rise, Wheaton’s innovations position it as a frontrunner in the industry, demonstrating a commitment to both sustainability and innovation.

Expanding the Standard Bottle Collection with Unique Decorative Techniques

In addition to the Ecoglass Line, Wheaton will showcase three new additions to its collection of standard bottles, each featuring advanced decorative techniques that elevate the aesthetic appeal of glass packaging. The first technique, Special Hot Stamping Tapes, employs thermal tape to create a wide range of vibrant and differentiated effects across various colors. This method allows for intricate designs that capture attention and enhance brand identity.Crystal Effect Painting is another highlight, achieved by applying a specialized varnish that produces a distinctive surface finish. Each bottle adorned with this technique boasts a captivating visual allure and a unique tactile experience, making it stand out on retail shelves. The combination of visual and sensory elements ensures that products packaged in these bottles leave a lasting impression on consumers, driving brand loyalty and market differentiation.Finally, Marble Effect Painting transforms ordinary glass into works of art reminiscent of natural stone. This technique adds an element of luxury and sophistication to packaging, appealing to discerning customers who seek premium and visually stunning products. By incorporating these decorative innovations, Wheaton caters to diverse consumer preferences and supports brands in creating memorable unboxing experiences.

Showcasing Sustainable Innovation and Aesthetic Excellence

Wheaton’s participation in Paris Packaging Week underscores its dedication to advancing sustainable practices while delivering unparalleled design excellence. The company’s focus on circular packaging solutions aligns with global efforts to reduce environmental impact and promote responsible consumption. Through its innovative products and cutting-edge decoration techniques, Wheaton empowers brands to meet the growing demand for eco-friendly and aesthetically pleasing packaging options.Moreover, Wheaton’s commitment to sustainability extends beyond product development. The company actively engages in research and development to explore new materials and processes that further minimize resource consumption and waste generation. By fostering a culture of innovation and environmental stewardship, Wheaton positions itself as a leader in the glass packaging industry, setting benchmarks for others to follow.