Set to redefine the global beauty landscape, the 2025 edition of Cosmoprof Worldwide Bologna promises an unprecedented experience. Following the overwhelming success of the previous year, this event will introduce a reimagined layout and expanded offerings that cater to evolving market demands.

Elevate Your Business with Cutting-Edge Innovations at Cosmoprof 2025

Reimagining the Exhibition Space

The 2025 edition of Cosmoprof Worldwide Bologna is poised to deliver an enhanced attendee experience through a meticulously designed layout. The exhibition will span three days, with staggered openings tailored to specific sectors. From March 20 to 22, professionals in packaging and perfumery will converge on the Cosmopack and Cosmo Perfumery & Cosmetics sections. Meanwhile, from March 21 to 23, the focus shifts to Cosmo Hair & Nail & Beauty Salon, dedicated to professional channels.Hall 19 will undergo a significant transformation, expanding its capacity to accommodate leaders in process and packaging machinery. This strategic move aims to streamline access for attendees while showcasing advancements across various supply chain segments. Halls 15, 18, 15a, 20, and 28 will host essential components such as raw materials, contract manufacturing, private label products, and packaging solutions.

A Strategic Relocation of Key Segments

To optimize visitor flow and enhance exposure, several key segments are being strategically relocated. Cosmetics and toiletries sold in retail channels will find new homes in Halls 26 and 36. Skincare and makeup brands will be featured prominently in Hall 26, while fragrances and personal care products will occupy Hall 36. Country Pavilions from Australia, Japan, Singapore, the UK, the USA, and South Korea will now reside in Hall 22, ensuring direct access from the Service Centre.The Green & Organic segment, championing natural and organic product companies, will be housed under the Sana Beauty banner in the mezzanine between Halls 21 and 22. This area will also host specialized events for herbal cosmetics, fostering a hub for eco-conscious innovation.

Prioritizing Professional Opportunities in Hair and Nail

Cosmo Hair & Nail & Beauty Salon will introduce key updates aimed at maximizing business opportunities. A portion of nail-focused companies seeking B2B engagements will relocate to the Professional Nail Avenue in the Mall, adjacent to the Beauty Salon Halls. Meanwhile, nail brands targeting direct sales will remain in Nailworld in Hall 35, alongside Cosmoshop, which caters to exhibitors interested in direct sales of hair and beauty products and equipment.The Barber area will continue to thrive in its current location, offering a comprehensive range of services and products for barbers and hairstylists. These changes aim to create a more cohesive and efficient environment for professionals in these sectors.

Innovative Focus on Ingredients and Technologies

This year, Cosmoprof Worldwide Bologna places special emphasis on the ingredients and raw materials sector. The Ingredients Zone in Hall 20 will spotlight new active ingredients with minimal environmental impact, along with advancements in biotech and green chemistry. This dedicated area will present diverse opportunities for innovative solutions that meet consumer demands for sustainability.New technologies, particularly those enhancing retail experiences, will have their own dedicated space in Hall 14. Named Beauty Tech, this area will showcase cutting-edge innovations that transform the beauty sector. From advanced skincare devices to AI-driven retail solutions, visitors can explore how technology is reshaping the industry.

Enhanced Programming for Informed Decision-Making

Organizers have fortified the entire program associated with the event, ensuring attendees gain valuable insights into market trends. CosmoTalks conferences and round tables will feature renowned agencies such as Beautystreams, Ecovia Intelligence, Euromonitor International, Fashion Snoops, Nelly Rodi, and Statista. These sessions will delve into the main macro-trends shaping the beauty industry.For supply chain stakeholders, the Cosmopack Stage in Hall 20 will offer a targeted program, providing in-depth discussions on logistics, manufacturing, and distribution strategies. Attendees can expect a wealth of knowledge and networking opportunities to propel their businesses forward.