A British beverage company is set to redefine the cold brew coffee market with a trio of plant-based drinks designed for health-conscious consumers. These new offerings combine oat milk, premium Arabica beans, and functional ingredients aimed at enhancing mental well-being and overall vitality. Available in three distinct flavors, each drink caters to specific wellness goals, appealing to modern lifestyles. The brand emphasizes that cold brew coffee, already gaining traction as a healthier alternative to sugary drinks, will further captivate younger audiences seeking both taste and functionality.

Pioneering Functional Beverages for Everyday Well-Being

In the heart of the burgeoning UK beverage industry, a brand named Unconform has unveiled its latest innovation: vegan-ready-to-drink (RTD) cold brew coffees enriched with wellness-enhancing components. Launched in May 2025, these beverages blend oat milk with high-quality Arabica beans while incorporating nootropic elements believed to boost cognitive health. Consumers can choose from three unique options: Flat White infused with ashwagandha, ginkgo biloba, and vitamin B12 for enhanced focus; Salted Caramel Latte featuring inulin and turmeric to support gut health; and Mocha enriched with niacin and biotin for radiant hair, skin, and nails.

The cold brew sector, valued at £10 million in the UK and projected to soar to over £29 million by 2027, positions itself as a sophisticated alternative to conventional energy drinks. Unlike mass-market alternatives reliant on sugar, these cold brews highlight the nuanced flavors of coffee, resonating particularly with younger coffee enthusiasts who seek an invigorating daytime pick-me-up or an evening substitute for alcoholic beverages.

Yusuf Amanullah, founder of Impact Coffee, the parent company behind Unconform, expressed excitement about this venture. He noted that their previous foray into cold brew had garnered significant success across various retail platforms but recognized it as just the beginning of a transformative journey. With Unconform, he envisions extending the boundaries of cold brew innovation by integrating beneficial vitamins, spices, and botanicals into oat milk coffee, offering authentic wellness benefits.

Sold in sleek 250ml cans priced at £2.49 each, these drinks aim to become staples in the daily routines of health-driven individuals.

From a journalist's perspective, this launch underscores the growing synergy between technology and nutrition within the beverage industry. It reflects society’s increasing demand for products that not only satisfy thirst but also contribute positively to personal health. As brands continue exploring ways to enhance everyday items with functional properties, consumers benefit from more informed choices tailored to their holistic needs. This development signals a promising era where indulgence aligns seamlessly with wellness aspirations.