A new era in the soft drink industry has been marked by the introduction of Spindrift Soda, a groundbreaking range of beverages crafted from genuine squeezed fruit and free from added sugars, stevia, or prebiotics. This bold move into the soda market by Spindrift Beverage Co, famous for its sparkling water, includes five enticing flavors. The product line is characterized by a significant juice content, setting it apart as a healthier choice with less naturally occurring sugar than conventional sodas.
Spindrift Beverage Co is making waves with its latest creation, Spindrift Soda, which brings a fresh perspective to the world of carbonated drinks. Known primarily for their sparkling water, the company now ventures into uncharted territory with a selection of five unique flavors: Concord Freeze, Ginger Ale, Orange Cream Float, Shirley Temple, and Strawberry Shortcake. Each can boasts 20% not-from-concentrate juice, ensuring an authentic taste experience. Bill Creelman, the founder of Spindrift, expressed excitement over this innovative product, emphasizing its balance between flavor and quality ingredients.
This new soda line aims to redefine consumer expectations by offering a more natural alternative. With less than 8g of naturally occurring sugar per can, Spindrift Soda distinguishes itself from traditional options that often contain upwards of 35g of sugar. Jon Silverman, Senior Vice President of Innovation at Spindrift, highlighted the company's commitment to authenticity, explaining that their approach avoids artificial sweeteners and focuses on real fruit flavors. This method aligns with consumer preferences for products that deliver on taste without compromising on health values.
The leadership at Spindrift envisions a transformative impact within the beverage sector. CEO Dave Burwick underscored the company’s ambition to replicate its success in the sparkling water aisle by reshaping the modern soda aisle. Accessibility to these innovative sodas is currently available through the company’s website and Amazon, with plans to expand distribution to select retailers later in the year. Moreover, a segment of the sales will contribute to Kiss The Ground, a non-profit organization advocating for regenerative agriculture practices.
Through this launch, Spindrift Beverage Co demonstrates its dedication to enhancing both consumer satisfaction and environmental sustainability. By prioritizing natural ingredients and supporting eco-friendly initiatives, the company sets a new standard in the beverage industry, inviting enthusiasts to savor a tasteful and conscientious choice in soft drinks.