The Motor City is set to reclaim its automotive crown with a reinvigorated auto exhibition that promises an immersive experience unlike any other. Under new leadership, this year’s event will bring together leading brands and cutting-edge technology, offering visitors an unparalleled opportunity to engage with the future of transportation.

Experience the Thrill of Automotive Excellence in Detroit

A Century of Tradition Meets Modern Innovation

For over a century, Detroit has been synonymous with automotive excellence. Since its inception in 1899, the city’s auto show has evolved into a global spectacle, showcasing the latest advancements in vehicle design and engineering. This year marks a significant milestone as the event returns to its winter roots under the leadership of Sam Klemet, the newly appointed co-executive director. Klemet envisions an exhibition that not only honors tradition but also pushes boundaries by integrating interactive elements that captivate audiences.The transformation of the Detroit Auto Show from a static display to a dynamic experience reflects the changing landscape of the industry. Visitors will have the unique opportunity to step inside more than 40 vehicles, gaining firsthand insight into their features and performance. This hands-on approach ensures that attendees can truly appreciate the craftsmanship and innovation behind each model. The excitement extends beyond mere observation, fostering a deeper connection between people and the automobiles they admire.

An Unprecedented Showcase of Automotive Marvels

The 70,000-square-foot exhibit hall will be brimming with activity, featuring an array of exhibits designed to engage and educate visitors. Four distinct tracks will guide attendees through various aspects of automotive culture, from classic cars to futuristic prototypes. Among the highlights is a special racing day organized by the Detroit Grand Prix, which promises adrenaline-pumping demonstrations of speed and skill. Additionally, fans of the Detroit Lions will find plenty to cheer for, with the team making a strong presence at the event.One of the most innovative additions this year is the partnership with the Michigan Science Center. Young enthusiasts can participate in workshops where they learn about the principles of automotive engineering by building miniature vehicles. This initiative aims to inspire the next generation of engineers and designers, ensuring that the legacy of Detroit’s automotive prowess continues well into the future. The integration of educational components underscores the show’s commitment to fostering both entertainment and learning.

Economic Impact and Community Engagement

The economic benefits of the Detroit Auto Show are substantial, contributing approximately $100 million to the local economy in 2023. This impact goes beyond financial gains, fostering community pride and revitalizing the city’s image on the global stage. By attracting thousands of visitors annually, the event serves as a catalyst for urban development and tourism. For many, it’s an annual tradition that evokes cherished memories and creates lasting impressions.Klemet emphasizes the importance of continuity, noting that the show provides a platform for families to share experiences across generations. Attendees often return year after year, eager to witness the latest innovations and relive the excitement of previous years. As the event opens its doors to the public on January 11, it invites everyone to join in celebrating the enduring spirit of Detroit’s automotive heritage. The future looks bright for this iconic event, promising endless possibilities for discovery and inspiration.