The return of the Detroit Auto Show to its January roots is electrifying both exhibitors and attendees. Held at Huntington Place, this automotive spectacle showcases cutting-edge vehicles while celebrating the city's rich automotive legacy. Co-executive director Sam Klement remarked on the palpable energy during the event's opening day. Organizers shifted from a September schedule to boost attendance, recognizing that summer months saw lower visitor numbers as people preferred outdoor activities. Attendees now find the winter event more appealing, offering an engaging indoor activity during colder months.

Experience Automotive Innovation in the Heart of Motor City

Enhanced Experiential Features Elevate Visitor Engagement

The 2025 Detroit Auto Show has introduced new attractions that go beyond static displays. Visitors are no longer mere spectators; they are active participants in experiencing the latest automotive technology firsthand. The Ford Bronco Sasquatch package, for instance, invites guests into a thrilling off-road simulation. Participants ride through a meticulously crafted obstacle course designed to demonstrate the vehicle’s capabilities over rocky and steep terrain. The sensation of navigating what feels like a near-vertical slope—though realistically only 21 degrees—offers a visceral thrill.Moreover, the finale involves conquering Bronco Mountain, a 30-foot-high incline with a 40-degree angle. At one point, the ascent becomes so steep that the ceiling briefly comes into view, heightening the sense of adventure. This immersive experience allows attendees to appreciate the advanced engineering behind these vehicles, showcasing not just their appearance but also their performance.

A Celebration of Detroit’s Automotive Heritage

Detroit’s identity is intrinsically linked to the automotive industry, and the Auto Show serves as a testament to this history. As Klement noted, "Our auto history—the world’s auto history—started right here in Detroit." The event pays homage to this heritage while looking toward the future. Exhibits trace the evolution of automotive design and technology, highlighting pivotal moments in the industry’s development. From early models to modern electric vehicles, the show encapsulates the journey of innovation that began in this very city.The Auto Show also emphasizes sustainability and forward-thinking initiatives, reflecting the changing landscape of transportation. Electric vehicles and eco-friendly technologies are prominently featured, signaling a shift towards greener alternatives. This blend of tradition and progress underscores Detroit’s role as a pioneer in shaping the future of mobility.

Building Bridges Between Past and Future

The Detroit Auto Show is more than just a showcase of cars; it is a platform for dialogue between the past and the future. It brings together enthusiasts, industry leaders, and innovators to discuss the direction of the automotive sector. Panels and discussions explore emerging trends such as autonomous driving, connectivity, and smart cities. These conversations highlight the importance of collaboration and adaptability in addressing the challenges and opportunities ahead.Furthermore, the event fosters community engagement by inviting local residents to participate in workshops and demonstrations. This inclusivity strengthens the connection between the city and its automotive roots, ensuring that the spirit of innovation remains alive. As the Auto Show continues to evolve, it remains committed to honoring Detroit’s legacy while paving the way for a brighter, more sustainable future.