In a remarkable celebration of cycling history, the Uno-X Mobility team will don the iconic green and red colors associated with the legendary 7-Eleven team for Sunday's Liège-Bastogne-Liège race. This transformation commemorates Reitan's connection with 7-Eleven in Scandinavia and marks the 40th anniversary of the American team’s debut at Monument Classic. The team cars will also sport 7-Eleven branding, creating an unforgettable spectacle. Meanwhile, UCI rules permit alternate kit designs for up to three events per season, though such changes can occasionally confuse spectators and competitors alike.

This tribute extends beyond jerseys, as special edition bikes and retro-modified gear from partners like Sweet Protection, GripGrab, and CeramicSpeed honor the legacy of Eddy Merckx on his 80th birthday. The event revives a pivotal chapter in cycling history, celebrating the achievements of the original 7-Eleven team, which inspired countless riders worldwide.

A Nod to History: Transforming Kits and Equipment

The Uno-X Mobility team is set to make waves by adopting the historic green and red livery of the 7-Eleven racing team for one of cycling's most prestigious events. This bold move not only celebrates sponsor Reitan's ties with 7-Eleven but also pays homage to the legendary American squad's groundbreaking achievements four decades ago. The entire ensemble, including vehicles and equipment, will echo the era-defining aesthetics that once graced European roads.

Under UCI regulations, teams are allowed to alter their kits for select races, provided they receive approval. While this rule allows for creative expressions, it sometimes bewilders fans unfamiliar with the context behind these changes. For instance, other teams like Visma-Lease a Bike have embraced similar transformations for high-profile races such as the Tour de France. By swapping their usual red and yellow attire for the iconic 7-Eleven colors, Uno-X Mobility aims to create a lasting impression. This decision underscores the significance of honoring past triumphs while maintaining modern competitive spirit.

Celebrating Icons: Eddy Merckx and Cycling Legacy

Eddy Merckx, who dominated Liège-Bastogne-Liège five times during his illustrious career, becomes central to this nostalgic tribute. As Belgian Cycling Factory presents a limited-edition Ridley Noah Fast bike in red and green, the occasion transcends mere aesthetics. It serves as a heartfelt acknowledgment of Merckx's enduring influence over eight decades. Partnerships with brands like Sweet Protection, GripGrab, and CeramicSpeed further enhance the authenticity of this revival through meticulously crafted retro designs.

Dag Otto Lauritzen, Norway's first stage winner at the Tour de France in 1987 with the 7-Eleven team, joins the festivities as honorary sports director. Thor Hushovd, Uno-X team manager, reflects fondly on how his own passion for cycling was sparked by witnessing Lauritzen's victory. This emotional connection resonates deeply within the cycling community. Frank Symons of Belgian Cycling Factory emphasizes the importance of reviving cycling history in innovative ways. By uniting tradition with contemporary excellence, Uno-X Mobility crafts a memorable moment that bridges generations and honors pioneers who shaped the sport we love today.