In a remarkable turn of events, the Detroit Auto Show has reestablished itself as a premier automotive event after returning to its traditional January slot. Sam Klemet, who joined the Detroit Auto Dealers Association (DADA) as co-executive director last May, alongside Rod Alberts, played a pivotal role in this transformation. The 2025 edition, held from January 10-20 at Huntington Place, drew an impressive 275,000 attendees and generated an economic impact of approximately $370 million. Despite a smaller crowd compared to pre-pandemic levels, the show's success was undeniable, signaling a new chapter for the iconic event. Klemet’s vision includes expanding experiential elements and leveraging Detroit's rich heritage in automotive innovation, sports, and culture.

Klemet's journey into the world of auto shows began when he took on the role of co-executive director at DADA. Having previously worked in broadcast news and association management, Klemet brought a fresh perspective to the organization. His career trajectory, marked by stints at television stations across the Midwest and leadership roles in industry organizations, prepared him well for this high-profile position. The transition back to winter for the show was met with enthusiasm, and Klemet emphasized the importance of reconnecting with the audience that had grown accustomed to the event's previous scheduling changes due to the pandemic.

The 2025 Detroit Auto Show was not just about showcasing vehicles; it was a celebration of cutting-edge technology and mobility solutions. Expanding the footprint at Huntington Place allowed for more immersive experiences, including a dynamic gallery of luxury vehicles and hands-on activities for attendees. Klemet noted that one of the most rewarding aspects was attracting first-time visitors, indicating that the show resonated with a younger demographic. This shift in focus also highlighted the need to reintroduce the public to the idea of a January event, a challenge that was ultimately met with positive feedback.

Building on the success of the 2025 show, Klemet and his team are already hard at work planning the 2026 edition, scheduled for January 14-25. The goal is to push boundaries further, creating even more interactive and tech-forward experiences. Leveraging Detroit's passion for sports and music, the organizers aim to craft an event that truly captures the spirit of the city. Todd Szott, chair of the 2026 Detroit Auto Show, expressed excitement about maintaining the momentum and delivering an unforgettable experience for all attendees.

The future of the Detroit Auto Show looks bright under Klemet's leadership. By blending innovation with tradition, the event is set to become a platform where car enthusiasts, industry leaders, and future generations converge. As Klemet emphasizes, the show is more than just an event—it's a celebration of Detroit's automotive legacy and a showcase for the future of mobility. With plans already underway for 2026, the stage is set for another groundbreaking year in the Motor City.