The Detroit Auto Show, one of North America's premier automotive exhibitions, is set to make a triumphant return this January after a year-long hiatus. The event, which has been a cornerstone of the city's cultural calendar since 1899, will once again take place at Huntington Place, formerly known as Cobo Hall. This edition promises a blend of historical significance and modern innovation, featuring over 500 vehicles from more than 30 brands across a sprawling 700,000-square-foot showroom. Attendees can expect immersive experiences, luxury car displays, and special exhibits that celebrate both the past and future of the automotive industry.
The show's executive director, Sam Klemet, emphasized the importance of returning to its traditional January slot. "This timing allows us to bring back the excitement that has defined the Detroit Auto Show for decades," he said. The event had faced challenges in recent years, including cancellations due to the pandemic and a shift to September dates. However, the organizers have worked diligently to restore the show to its former glory, ensuring it remains a key attraction for automotive enthusiasts and industry professionals alike.
This year's exhibition will showcase an impressive array of vehicles, from classic muscle cars to cutting-edge electric vehicles. One of the highlights will be the Gallery, which features over $10 million worth of luxury cars from renowned brands like Aston Martin, Ferrari, and Rolls-Royce. "These are not everyday vehicles," Klemet noted. "They represent the pinnacle of automotive craftsmanship and design."
In addition to the static displays, visitors can engage in various interactive experiences. Four indoor courses will offer ride-and-drive opportunities, including Bronco Mountain and Camp Jeep, providing attendees with a hands-on feel for the latest models. Racing Day on January 17 will feature Indy 500 champion Josef Newgarden, who will give select attendees a once-in-a-lifetime ride experience. "It's an incredible opportunity to connect with the racing community," Klemet added.
Another notable feature is the Modded Detroit exhibit, which will highlight the Motor City's underground car scene with over 150 vehicles that push the boundaries of automotive engineering. Classic muscle cars, supercars, and tuner vehicles will be on display, offering a glimpse into the innovative spirit of Detroit's automotive culture. In collaboration with the Hagerty lifestyle group, the show will also showcase iconic movie and TV cars, such as the Ferrari from "Ferris Bueller's Day Off."
The Detroit Auto Show's public portion opens on Saturday and runs through January 20. Tickets are available online, with prices ranging from $10 for children to $20 for adults. Despite the absence of special transit services this year, regular bus routes will provide convenient access to the venue. As the city prepares to welcome thousands of visitors, the return of the Detroit Auto Show signifies a renewed commitment to celebrating automotive excellence and innovation in the heart of Motor City.