The world of fashion is constantly evolving, and the latest trend to capture attention is the bowling bag. This unique accessory, which made its debut in Prada's spring/summer 2000 collection, has once again taken center stage. During the autumn/winter 2025 menswear show in Milan, oversized versions of this retro-inspired design were showcased in a variety of colors, from trendy oxblood red to a striking cream and brown tricolor pattern. The return of this classic piece signals a shift in the It-bag landscape, with celebrities like Dua Lipa and Alexa Chung having previously embraced the brand’s iconic Buckle bag.

What makes the bowling bag so appealing is its blend of nostalgia and functionality. Ameli Lindgren, founder of Nordic Poetry, highlights the bag’s roomy interior and distinctive shape as key factors contributing to its enduring popularity. Originally inspired by the bags used by bowlers to carry their equipment, this style has transcended its sporty origins to become a timeless fashion statement. Over the years, it has been reissued several times, including for special occasions such as the Costume Institute’s Schiaparelli and Prada exhibition at the Met in 2012 and its 20th anniversary in 2020. The latest iteration promises to reignite interest in both vintage and new collections.

The resurgence of the bowling bag offers an exciting opportunity for fashion enthusiasts. With the new oversized styles yet to hit stores, collectors can already find pre-loved versions on the resale market. This trend not only celebrates the heritage of Prada but also encourages sustainable fashion practices. As we look forward to the impact of this revival, it’s clear that the bowling bag will continue to be a symbol of elegance and innovation in the fashion world.