The Detroit Auto Show is set to make a grand comeback in January 2025, marking the first time in half a decade that it will be held during the winter season. In anticipation of this event, the Auto Show officials have launched an exciting new campaign titled “My Drive. My City. My Show.” This campaign aims to pay homage to Detroit's rich automotive culture and honor the individuals who personify the city's automotive spirit.

Highlighting Detroit's Automotive Heritage

Detroit has long been synonymous with the automotive industry, and this campaign serves as a testament to its significance. Decker, the Lions' longest-serving player, shares his personal connection with the city through his 1968 Ford Bronco. It is a tribute to the number 68 on his jersey and a symbol of his deep-rooted attachment to Detroit. “This city holds a special place in my heart. My daughter was born here, and my son is about to arrive as well. It has truly become my home,” expressed Decker. “I have spent more years in Detroit than anywhere else during my career, and I am proud to contribute to this community that has been so generous to me.”

Detroit Tigers Play-by-Play Announcer Dan Dickerson

Dan Dickerson, the Detroit Tigers' play-by-play announcer, is another prominent figure featured in the campaign. His passion for the game and the city is evident as he adds to the vibrant tapestry of Detroit's automotive and sports culture. His voice echoes through the stadiums, bringing the excitement of baseball to the fans.

Detroit Mayor Mike Duggan

Mayor Mike Duggan plays a crucial role in shaping the future of Detroit. His leadership and efforts in promoting the city's growth and development are integral to its continued success. The Detroit Auto Show provides an opportunity for him to showcase the city's potential and attract attention from around the world.

NBA Star Jalen Rose

Jalen Rose, a renowned NBA star, also joins the campaign, bringing his star power and influence to the forefront. His connection with Detroit goes beyond the basketball court, as he is deeply invested in the city's well-being. His presence adds a new dimension to the campaign, highlighting the diverse talents and personalities that make Detroit unique.The organizers are encouraging people to share their own stories as well. By visiting the Detroit Auto Show website, individuals can fill out a questionnaire and express what they love about Detroit, the significance of the auto industry to them, their favorite part of the Detroit Auto Show, and why they are optimistic about the future of the auto industry.The Detroit Auto Show will return to Huntington Place starting on January 10 with the annual Charity Preview. Flo Rida will headline this event, adding an extra touch of excitement. The full schedule is as follows:Media Day on Friday, January 10; Charity Preview on Friday, January 10; Public Show from Saturday, January 11 through Monday, January 20; Industry Days and AutoMobili-D on Wednesday, January 15 and Thursday, January 16; Mobility Global Forum on Wednesday, January 15 and Thursday, January 16; and Future Leaders Forum on Wednesday, January 15 and Thursday, January 16.Detroit's automotive legacy continues to thrive, and the Detroit Auto Show is a shining example of its enduring appeal. It brings together people from all walks of life, celebrating the city's spirit and the future of the auto industry.