In the world of fashion, a recent trend has sparked both admiration and controversy. A screenshot from 2023 resurfaced in late 2024, featuring an Instagram user criticizing actress Lily-Rose Depp for her unconventional style and demeanor. The critique centered on Depp’s choice to wear a fully buttoned trench coat with ballet slippers, a look that was later dubbed the “Nosferatu fit.” This incident highlighted the growing popularity of the “one and done” rule—a concept where a single statement piece, typically an oversized coat, becomes the entire outfit. The trend has been embraced by celebrities and models alike, showcasing a blend of practicality and audacious flair.
The "one and done" phenomenon is not just about saving time or simplifying dressing routines. Instead, it embodies a bold approach to fashion that challenges conventional norms. When Vogue’s Julia Hobbs introduced this term, she emphasized how a striking outerwear item can transform an ensemble into a complete look. For instance, Anya Taylor-Joy dazzled at New York Fashion Week with a massive shearling coat from McQueen, paired only with nude Louboutin pumps. The coat’s sheer size and flamboyance demanded attention, reducing the need for additional layers. Similarly, Gabbriette turned heads at Saint Laurent and Acne Studios shows with furry coats and transparent bodycon outfits, exuding a sense of casual exhibitionism.
This trend extends beyond the runway and into everyday fashion choices. Celebrities like Hailey Bieber, Rosalía, and Rihanna have all embraced the "one and done" look, each adding their unique twist. Bieber was seen strolling through Los Angeles in a cinched Phoebe Philo jacket, while Rosalía exited a New York hotel in a spherical Celine coat. Rihanna made waves with floor-length Fendi pelts and Fenty lingerie. These ensembles highlight not just the coat but also the legs peeking out beneath, creating a mesmerizing visual effect. The ease with which these icons slip into glamorous outfits showcases a certain confidence and attitude that sets them apart.
Ultimately, the "one and done" trend represents more than just a fashion statement. It symbolizes a shift towards embracing individuality and daring aesthetics. While some may view unconventional styles as hostile or poorly chosen, others see them as expressions of personal freedom and creativity. In a world where fashion often adheres to strict guidelines, this movement celebrates the art of standing out and making a statement—no matter how bold or daring it may seem.