In an era dominated by digital media, it’s easy to overlook the rich history of physical game packaging that once captivated audiences. During the 1990s, when video games were still sold in tangible formats, stores were filled with elaborate cardboard boxes designed to attract attention and enhance excitement. These weren't just containers; they were works of art crafted by visionaries like Hock Wah Yeo, whose designs transformed ordinary packaging into interactive experiences. His creations, such as the iconic North American box for "Prince of Persia" and the innovative "Ultrabots" packaging, remain celebrated examples of this lost art form.
A new project seeks to honor this forgotten chapter in gaming history. British publisher Read-Only Memory has collaborated with Yeo on "Videogame Box Works," a book dedicated to showcasing his extraordinary talent. First released in limited quantities in the U.S. in 2021, this updated edition is now available through crowdfunding. Backers at higher tiers can even receive exclusive rewards, including a life-sized die-cut box artwork standing at 26 centimeters tall. The book delves deep into Yeo's creative process, offering readers insights into how he combined artistry with engineering to craft these memorable pieces.
As we reflect on the legacy of physical game packaging, one cannot help but marvel at its significance during a transformative period in gaming culture. Hock Wah Yeo’s contributions remind us of a time when every detail mattered, from the shape of the box to the materials used inside. This book not only celebrates his ingenuity but also invites us to appreciate the craftsmanship and creativity that defined an entire generation of gamers. It serves as both a tribute to Yeo's work and a call to preserve the nostalgia of an era where game packaging was more than just a container—it was part of the experience itself.