Red Bull Racing and Maui Jim Unite for Visionary Future
Jan 28, 2025 at 11:31 AM
Oracle Red Bull Racing has entered into a groundbreaking multi-year partnership with the renowned eyewear brand, Maui Jim. This collaboration marks a significant milestone, integrating cutting-edge lens technology with Formula 1 precision.
Revolutionizing Performance and Style on the F1 Circuit
A New Era of Innovation Begins in 2025
The upcoming Formula 1 season heralds an exciting new chapter as Maui Jim becomes the official eyewear provider for Oracle Red Bull Racing. The partnership, which commenced in early 2024 through Red Bull Global Sports, now extends its reach to encompass every aspect of the racing team. From drivers to pit crew members, everyone will benefit from Maui Jim's advanced optical solutions, ensuring unparalleled visual clarity and protection throughout the grueling global racing calendar.Maui Jim’s PolarizedPlus2 lenses are set to make a profound impact on the Formula 1 paddock. These lenses not only provide exceptional glare reduction and UV protection but also enhance colour vibrancy, offering a visual experience that is both superior and comfortable. The integration of this technology underscores the shared commitment between Oracle Red Bull Racing and Maui Jim to push boundaries and redefine standards in their respective fields.
Pioneering Spirit Rooted in Hawaiian Heritage
Founded in Hawaii in 1987, Maui Jim has evolved into a global leader in premium polarised sunglasses, blending innovation with timeless style. The brand’s dedication to advancing lens technology while honoring its roots resonates deeply with Oracle Red Bull Racing’s own ethos of relentless pursuit of excellence. Both entities understand that true success lies in meticulous attention to detail and a willingness to challenge conventions.Christian Horner, CEO and Team Principal of Oracle Red Bull Racing, expressed enthusiasm about the partnership: “We are thrilled to collaborate with Maui Jim, a brand that mirrors our passion for innovation and performance. Together, we aim to achieve remarkable milestones and continue breaking barriers.” This sentiment echoes Roberto Vedovotto, Founder, President, and CEO of Kering Eyewear, who noted, “Joining forces with Oracle Red Bull Racing represents a pivotal moment for Maui Jim. We share a common vision of precision and redefining excellence, whether it be on the racetrack or in eyewear design.”
Enhancing Vision Beyond the Track
While the partnership primarily focuses on Formula 1, the benefits extend far beyond the racing world. Maui Jim’s superior eyewear technology offers advantages in various environments, including everyday driving. The brand’s commitment to delivering clear, comfortable vision aligns perfectly with Oracle Red Bull Racing’s broader mission to inspire and innovate across multiple platforms.This collaboration exemplifies the synergy between two industry leaders dedicated to pushing the envelope in terms of technology and performance. As they embark on this journey together, both Oracle Red Bull Racing and Maui Jim look forward to setting new benchmarks and achieving unprecedented success in the years to come.
