Ram has officially announced the revival of its mid-size pickup truck, the Dakota, which is set to begin production in 2027. This move marks the brand's return to a competitive segment it exited over a decade ago. The new Dakota is anticipated to offer diverse powertrain choices, including gasoline and plug-in hybrid options, and will carry an estimated starting price of approximately $40,000. This reintroduction aims to capture a share of the evolving mid-size truck market, providing consumers with a modern interpretation of a familiar nameplate.
The strategic decision to bring back the Dakota, confirmed by Ram CEO Tim Kuniskis, signals a significant development for both the brand and truck enthusiasts. With an expected production start in 2027 at the Belvidere, Illinois factory, the truck is poised to blend traditional ruggedness with contemporary features. Its pricing strategy, while slightly higher than some current competitors, positions it as a premium option in the segment, reflecting anticipated advancements and market trends.
The Rebirth of the Ram Dakota: A Mid-Size Contender
Ram is making a strategic comeback to the mid-size truck market with the confirmed return of the Dakota nameplate, which was discontinued in 2011. CEO Tim Kuniskis announced that the new Ram Dakota is slated to begin production in 2027, built on a robust body-on-frame platform. This re-entry into the segment is expected to introduce a versatile vehicle offering various powertrain options, including conventional gasoline engines and advanced plug-in hybrid systems. The Dakota's return aims to meet the growing demand for capable yet fuel-efficient mid-size pickups, providing a fresh alternative for truck buyers.
The announcement that the Dakota will be resurrected has generated considerable excitement, particularly given its historical significance. Slated for assembly at Ram's Belvidere, Illinois facility, the 2027 model will combine traditional truck architecture with modern technological innovations. The inclusion of both internal combustion and plug-in hybrid powertrains suggests Ram's commitment to catering to diverse customer preferences and environmental considerations. This revival seeks to re-establish the Dakota as a formidable competitor against existing mid-size trucks, blending nostalgic appeal with cutting-edge engineering and performance. Its return signifies a pivotal moment for Ram in its quest to broaden its market footprint and adapt to the evolving automotive landscape.
Anticipated Pricing and Market Positioning
The re-imagined Ram Dakota is expected to debut with an approximate starting price of $40,000, positioning it slightly above several established mid-size truck rivals like the Chevrolet Colorado, Ford Ranger, and Toyota Tacoma, which typically begin around $35,000. This pricing strategy reflects the new Dakota's anticipated features, technology, and powertrain options, including a plug-in hybrid variant, that are designed to offer enhanced value. Ram's competitive stance in the market aims to justify this higher entry point by providing a compelling package of performance and innovation.
While the initial price point of around $40,000 may appear elevated compared to current segment offerings, it aligns with broader industry trends of rising new vehicle costs. As the 2028 Ram Dakota approaches its market release, the price gap with competitors is expected to narrow, influenced by continuous price adjustments across the automotive sector. This strategic pricing is intended to reflect the Dakota's advanced capabilities, robust design, and potentially superior fuel efficiency through its hybrid options. Ram is banking on the Dakota's blend of heritage, modern engineering, and competitive features to attract buyers looking for a sophisticated and versatile mid-size truck, thereby securing its position within the dynamic and fiercely contested pickup market.
