In a dazzling display of festive creativity, Ralph Lauren orchestrated a spectacular holiday event in West Hollywood, transforming a simple parking lot into an enchanting Western-themed winter paradise. This unique celebration brought together elements of rustic charm and sophisticated elegance, drawing a host of celebrities and creating an unforgettable experience for all attendees. From the carefully curated decor to the engaging entertainment, every detail contributed to a vibrant and joyous atmosphere, perfectly capturing the spirit of the season with a distinctive Western flair.
Ralph Lauren's Enchanting Western Holiday Extravaganza Illuminates West Hollywood
On a memorable Friday evening, December 7, 2025, the iconic brand Ralph Lauren masterfully converted a sprawling parking area in West Hollywood, California, into a captivating Western-inspired winter wonderland. Adorned with freshly cut Christmas trees, twinkling string lights, and an abundance of classic plaid patterns, the venue radiated a warm, inviting glow, challenging Los Angeles' typically mild holiday ambiance.
Among the distinguished guests was actress Kate Hudson, who, amidst her press engagements for the upcoming film Song Sung Blue, expressed her delight, exclaiming, "This needs to be three blocks bigger next year! The energy here is incredible, everyone is so happy." Exploring a pop-up vintage Ralph Lauren boutique, Hudson, elegantly dressed in a cream cable knit turtleneck and a flowing silk skirt, fondly recalled her childhood winters in Snowmass, Colorado, playfully pointing to the archival holiday knitwear and reminiscing about her father's affinity for Ralph Lauren in Aspen.
Novelist Jenny Han, fresh from announcing script completion for the highly anticipated The Summer I Turned Pretty movie, was also immersed in the holiday spirit. Dressed in a festive red plaid dress and a chic black velvet cropped jacket, Han shared her excitement for an upcoming Little Women-themed holiday party, for which she had even distributed mood boards to guests.
Upon arrival, attendees were greeted with a selection of expertly crafted cocktails, including margaritas and 'old pals,' though many gravitated towards the popular Ralph's coffee truck for espresso martinis. Servers, impeccably styled in denim, circulated with delectable Polo Bar treats such as mini grilled cheeses, pigs in a blanket, and luxurious caviar-topped spuds.
A striking vintage pillar-box red pickup truck, emblazoned with 'RL' in white letters and set against a snowy mountain mural, served as a picturesque backdrop for festive family photographs. Celebrities including Andra Day, Phoebe Dynevor, and Elsa Hosk with her fiancé Tom Daly were among the first to capture moments in front of this rustic installation. Adjacent to the vehicle, a personalization station offered custom hand-painted designs by DTLAcustom for denim jackets, shirts, eyewear cases, and holiday candles.
Later, the crowd gathered to enjoy a mesmerizing performance by singer-songwriter Laufey. Jenny Han, Ali Wong, and Lionel Boyce from The Bear secured front-row seats for the enchanting musical interlude. Laufey, a breakthrough artist from Iceland, captivated the audience with a mix of holiday classics and her own popular songs, such as The Start and Lover Girl. Joking about her mouth being numb from new Invisalign, she light-heartedly added, "Singing does cure it, though," drawing laughter. Her ethereal presence, moving gracefully between the microphone, a piano, and a guitar while in a floor-sweeping gown, truly enchanted the attendees.
Rising Hollywood star McKenna Grace, known for her role in Ghostbusters: Afterlife, swayed along with the music, deeply absorbed in the performance. The Texas-born actress, sporting a black leather Ralph Lauren jacket and matching pants, warmly commented, "I honestly did not know how cute and Southern this was gonna be. I feel right at home."
The Ralph Lauren Holiday Experience extended its doors to the public on Saturday, December 6, and Sunday, December 7, from 11 a.m. to 7 p.m. at 8495 Melrose Avenue, West Hollywood, offering a broader audience the chance to partake in this extraordinary festive celebration.
The Ralph Lauren Holiday Experience serves as a testament to the power of immersive brand events in fostering community and joy. It highlights how creativity and attention to detail can transform an ordinary space into an extraordinary festive destination, leaving lasting memories for everyone involved. Such gatherings not only celebrate the holiday spirit but also ingeniously weave brand identity into cherished personal experiences.
