PUMA Appoints Seasoned Finance Executive Markus Neubrand as New CFO

Sports giant PUMA has announced the appointment of Markus Neubrand as its new Chief Financial Officer (CFO) and a member of the Management Board, effective October 1, 2024. Neubrand, a seasoned finance executive with extensive experience in the industry, will succeed the current CFO, Hubert Hinterseher, who will be leaving the company at the end of the year.

Elevating PUMA's Financial Prowess for Sustainable Growth

Welcoming Markus Neubrand: A Proven Finance Leader

Markus Neubrand, a 48-year-old finance veteran, brings a wealth of experience to PUMA. He most recently held the position of Chief Financial Officer at GUESS? Inc., where he demonstrated his expertise in financial management and strategic planning. Prior to that, Neubrand served as the Group Chief Financial Officer for the luxury fashion brand MCM Worldwide, and as the Chief Operating and Chief Financial Officer at premium fashion company HUGO BOSS, overseeing the key region of the Americas.Neubrand's diverse background in the industry, coupled with his strong operational and financial acumen, make him an ideal fit for the PUMA team. As the new CFO, he will be responsible for overseeing the company's Finance, Investor Relations, Legal, IT, and Business Solutions departments, playing a crucial role in driving PUMA's sustainable growth and brand elevation.

Hubert Hinterseher's Lasting Contributions

The announcement of Neubrand's appointment also marks the departure of the current CFO, Hubert Hinterseher, who has been with PUMA for the past 20 years. Hinterseher's commitment and dedication to the brand have been instrumental in the company's success over the years, and he will be leaving the organization at the end of 2024 after a smooth transition of his duties to his successor.PUMA's CEO, Arne Freundt, expressed his gratitude for Hinterseher's contributions, stating, "I would like to thank Hubert for all of his achievements at PUMA. With his great commitment and dedication to the brand and PUMA family, he has contributed to our success over the past 20 years. I wish him all the best for his professional and personal future."

Strengthening the Management Board

With Neubrand's appointment, PUMA's Management Board will be further strengthened, consisting of Arne Freundt (CEO), Markus Neubrand (CFO), Maria Valdes (CPO), and Anne-Laure Descours (CSO). This experienced and diverse team will work together to drive PUMA's next chapter of sustainable growth, leveraging their collective expertise and industry knowledge.

PUMA's Commitment to Innovation and Sustainability

PUMA, a global leader in the sports and lifestyle industry, has a rich history of over 75 years. The company is known for its relentless pursuit of innovation, pushing the boundaries of sports and culture. PUMA's product portfolio spans various categories, including Football, Running and Training, Basketball, Golf, and Motorsports, catering to the needs of the world's fastest athletes and fashion-conscious consumers.Alongside its commitment to product excellence, PUMA has also been at the forefront of sustainability initiatives. The company has been actively working to reduce its environmental impact and promote sustainable practices throughout its operations and supply chain. This focus on sustainability aligns with PUMA's vision of driving positive change in the industry and creating a more sustainable future.

Unlocking PUMA's Next Chapter of Growth

The appointment of Markus Neubrand as PUMA's new CFO marks a significant milestone for the company. With his extensive finance expertise, operational experience, and deep understanding of the industry, Neubrand is poised to play a pivotal role in shaping PUMA's future. By working closely with the experienced Management Board, he will be instrumental in driving the company's sustainable growth, elevating its brand, and unlocking new opportunities for success in the dynamic sports and lifestyle market.