A prominent UK snack brand, Proper, has introduced its inaugural cheese snack lineup, marking a bold step in the savory snack market. This new range features two standout products: All The Cheese Lentil Chips and Mature Cheddar Popcorn. Motivated by research highlighting dairy as the dominant flavor preference in crisps, snacks, and nuts—with an annual expenditure exceeding £750 million on cheese-flavored snacks—Proper is capitalizing on this trend with an innovative approach. These new offerings promise to deliver robust taste experiences without sacrificing quality or nutritional value.

Among the highlights of Proper's new collection is the All The Cheese Lentil Chips, crafted as a harmonious blend of cheddar, emmental, mozzarella, and gouda cheeses, baked into crispy lentil-based chips. This protein-rich, iron-packed, fiber-filled snack redefines convenience food while appealing to health-conscious consumers. In addition, Proper strengthens its Savory Popcorn line with the introduction of Mature Cheddar Popcorn, offering a tangy, rich flavor that provides a lighter alternative to conventional cheese snacks, yet remains high in fiber content.

The launch also underscores Proper's commitment to natural ingredients. Both products are formulated using only natural flavorings, free from artificial colors or flavors, and certified gluten-free. This aligns perfectly with growing consumer preferences for authentic, minimally processed foods. The product formats cater to various consumption needs, available in single-serve, grab bags, sharing bags, and multipacks.

Proper's growth trajectory over recent years has been impressive, evidenced by an RSV (Retail Sales Value) of £62.9 million and a year-on-year increase of 7%. Over the past seven years, Proper has witnessed an 84% surge in popcorn sales, contributing significantly to the company's overall worth of £27.4 million. Notably, Propercorn, the company’s popcorn division, boasts an RSV of £35.5 million, reflecting the burgeoning appetite for flavorful snacks among UK consumers.

Sandie Dilger, Chief Marketing Officer at Proper Snacks, expressed enthusiasm about the new product line, stating that it caters to the undeniable British love for cheese. She emphasized the importance of delivering a "Proper treatment" to cheese-based snacks, ensuring they stand out both in taste and authenticity. Furthermore, Dilger highlighted Proper's dedication to crafting snacks using only natural ingredients, setting them apart from competitors who rely heavily on artificial additives.

This spring, consumers can look forward to finding these exciting new snacks in major retailers such as Tesco and Sainsbury’s. WH Smith will carry them starting April 21, followed by Waitrose, Morrisons, and Asda later in the season. With Proper leading the charge in the cheese snack revolution, anticipation builds for how these products will resonate with shoppers nationwide.

Through innovation and adherence to natural ingredients, Proper sets a new standard in the cheese snack category. By addressing consumer demand for flavorful yet wholesome options, Proper positions itself at the forefront of a rapidly evolving market. Retailers and consumers alike eagerly await the impact these new products will have on the industry landscape.