Unlocking the Wealth Secrets: Vivian Tu's Podcast Expands with Vox Media Partnership

Vivian Tu, the finance influencer known as "Your Rich BFF," has struck a new deal with Vox Media and the wellness brand PS to launch the second season of her popular podcast "Networth & Chill." This partnership marks a significant milestone in the influencer podcasting landscape, as Tu aims to empower diverse audiences with in-depth knowledge about personal finance and wealth-building strategies.

Empowering Diverse Audiences with Candid Conversations about Money

Bridging the Finance Knowledge Gap

Vivian Tu has built a strong following online by making the finance industry less "male, pale, and stale." Her mission is to provide accessible and relatable information about building wealth, particularly for marginalized communities. With her background as a former trader at J.P. Morgan, Tu has a unique ability to break down complex financial topics in a way that resonates with her audience.As her social media presence grew, Tu recognized that her audience craved more in-depth knowledge than the 30-second videos that initially made her go viral. This realization led to the launch of the "Networth & Chill" podcast in March 2023, where Tu interviewed wealthy online personalities about their money management strategies.

Expanding into Video Podcasting

The partnership with Vox Media and PS marks a significant evolution for the "Networth & Chill" podcast. The second season will now include a video format, allowing Tu to dive deeper into the financial journeys of her guests and provide even more valuable insights to her audience.The decision to move into video podcasting was not just a strategic business move, but also a way for Tu to streamline her content creation process. By leveraging existing visual clips, she can now efficiently promote new episodes across her social media platforms, saving her valuable time and resources.

Aligning with Vox Media's Wellness Vision

Vox Media and PS's new focus on health and wellness content was a key factor in Tu's decision to partner with them. The shared mission to have open and honest conversations about money, and make these often taboo topics more accessible to a wider audience, resonated with Tu's brand and values.Lillian Xu, the Executive Director of Vox Media's Podcast Business, emphasized the importance of having a clear mission statement, like Tu's, in determining the success of a podcast. The close collaboration between Vox Media and Tu on the podcast's sales, marketing, and distribution will ensure that the "Networth & Chill" brand continues to thrive and reach new audiences.

Empowering Audiences with Candid Conversations

The second season of "Networth & Chill" promises to delve deeper into the financial journeys of Tu's guests, with a focus on asking the "hard-hitting questions" that many people are too afraid or nervous to ask. By providing a platform for these candid conversations, Tu aims to empower her audience and help them overcome the taboos and stigmas surrounding money management."This podcast is going to be about the questions you've been too afraid and too nervous to ask anybody in your life," Tu said. "Even if you can't have those conversations with your own friends, you can have them with mine."The partnership with Vox Media and PS represents a significant milestone in Tu's mission to make the finance industry more inclusive and accessible. As the influencer podcasting space continues to grow, this collaboration positions "Networth & Chill" as a leading voice in the movement to democratize financial knowledge and empower diverse audiences to achieve their wealth-building goals.