Prodrive, a distinguished name in motorsport, has once again elevated the world of racing simulation with its latest iteration, the 2025 Racing Simulator. This new model is a testament to the seamless fusion of cutting-edge technology and exquisite British artistry. Going beyond mere functionality, it stands as a sculptural masterpiece, meticulously crafted to deliver an unparalleled immersive experience. This release is a significant stride in blurring the lines between virtual and real-world racing, inviting enthusiasts into a realm of luxury and precision previously unimaginable.

Prodrive's 2025 Racing Simulator: A Masterclass in Design and Performance

On a momentous day in July 2025, within the opulent setting of Bang & Olufsen's flagship store in Mayfair, London, Prodrive proudly presented its refined Racing Simulator. This isn't merely an update; it's a redefinition of the high-fidelity racing experience, infused with a distinct touch of British luxury.

The genesis of this exceptional simulator can be traced back to the visionary mind of former F1 team principal David Richards, with its striking form meticulously shaped by the esteemed designer Ian Callum. For the 2025 edition, Prodrive embarked on ambitious collaborations with some of Britain's most revered craftspeople. Connolly, renowned for their peerless leatherwork, provided bespoke interiors that exude sophistication. Vaughtons contributed their expertise in creating personalized badging, adding an exclusive touch to each unit. Perhaps most strikingly, Pendennis, celebrated for their work on superyachts and grand pianos, was responsible for the steam-formed lacquered wooden exterior, giving the simulator an elegant, flowing silhouette that evokes a sense of both speed and refined artistry.

Beneath its stunning exterior, the simulator is built upon a robust carbon-fiber monocoque chassis, designed for maximum rigidity and responsiveness. This chassis is artfully suspended within the lacquered wooden 'hoop,' creating a visually captivating floating effect. The driver's immersion is further heightened by a expansive 49-inch curved screen, providing a panoramic view of the virtual track. The control inputs are equally impressive, featuring motorsport-grade steering and an advanced pedal box engineered to replicate the authentic tactile feedback of contemporary race cars. To complete the sensory experience, Bang & Olufsen provides exceptional audio, with Beoplay HX headphones included as standard, and an optional Beosound A9 speaker for those seeking even greater acoustic depth. Simplifying installation, the entire system operates with just a single power cable.

Each simulator is offered through a comprehensive concierge service, ensuring a tailored and seamless acquisition process for discerning clients. Furthermore, every unit comes with a custom-fitted Goodwool cover, protecting this extraordinary piece of equipment. Beginning in July, prospective buyers and avid racing fans will have the exclusive opportunity to witness this marvel firsthand at prestigious locations such as Harrods and Auto Vivendi, both in the United Kingdom. This provides a unique chance for enthusiasts to experience a piece of British motorsport heritage, blending the thrill of the race track with the comfort and elegance of luxury home entertainment.

The unveiling of Prodrive's 2025 Racing Simulator represents more than just a product launch; it signifies a significant leap forward in merging the worlds of high-performance engineering and luxury craftsmanship. For enthusiasts, it’s an invitation to experience racing at a level of realism and sophistication previously unattainable. This achievement reminds us that innovation is not solely about advancing technology, but also about elevating the human experience through meticulous design and artistic collaboration. It showcases a future where the lines between performance and luxury continue to elegantly blur, setting new benchmarks for immersive leisure and elite simulation.