In a significant year for watercross racing, Pro Watercross, led by AJ and Jennifer Handler, celebrates its three-decade milestone with innovative changes. The organization has revamped its racing format, introduced new safety measures, and partnered with major brands like Liqui Moly and CBS Sports to elevate the sport's profile. Key highlights include the adoption of an all-Florida race schedule for the Triple Crown series in 2025, featuring events in Sebring, Keystone Heights, and Tavares. Additionally, the implementation of a safer starting system and updated class structures aims to enhance competition while maintaining affordability for participants.
As autumn transitions into winter, Pro Watercross ushers in a golden chapter marking its 30th anniversary. Established as the oldest watercross promotion company in the U.S., it has evolved from a modest regional series into the nation's longest-running national tour. This year’s Triple Crown season showcases races at iconic Florida locations such as Sebring, Keystone Heights, and Tavares, culminating in a thrilling showdown. Long-time supporters Liqui Moly continue their sponsorship, ensuring banners fly high at every event.
Among the most notable advancements is the introduction of a cutting-edge lighting system replacing the traditional rubber band start—a move prioritizing racer safety. Furthermore, Pro Watercross rekindles the "Double Round" weekend tradition from the '90s, offering competitors double opportunities to race and fans twice the excitement. Class reductions and cost-effective registration policies aim to make participation more accessible, including a $30 per class fee and discounted weekend memberships.
Adding to the festivities, Miami Jet Ski & Watercraft Service sponsors the Sebring leg of the tour, hosting a legendary BBQ dinner prepared by Sebastian Lezcano. Meanwhile, CBS Sports' decision to broadcast the season amplifies visibility for racers and enthusiasts alike, showcasing world-class competitions on a national platform.
The 2025 season features seventeen competitive classes ranging from beginner to professional levels, ensuring inclusivity for all skill sets. These categories span diverse interests, from Runabout Box Stock to Freestyle, highlighting the sport's versatility and appeal.
From April 26-27 in Sebring through June 7-8 in Tavares, each event promises adrenaline-pumping action combined with community spirit. With these developments, Pro Watercross reaffirms its commitment to innovation and growth within the watercross community.
As a journalist covering this story, I am inspired by Pro Watercross’ dedication to preserving its legacy while embracing modernization. Their strategic partnerships and thoughtful adaptations reflect a deep understanding of what keeps athletes engaged and fans captivated. By prioritizing safety, accessibility, and exposure, they set a benchmark for other sports organizations aiming to thrive over decades. It's clear that Pro Watercross will continue shaping the future of watercross racing well beyond its thirtieth year.