The small town of Plains, Georgia, has long been associated with its most famous resident, former President Jimmy Carter. Now, following his passing at the age of 100, the community is looking to leverage its presidential heritage to maintain its appeal as a tourist destination. Despite limited amenities—no major hotels, minimal dining options—the town remains optimistic about its future. This optimism stems from the experiences of other towns that have successfully capitalized on their connections to past presidents, such as Hyde Park, New York, and Tampico, Illinois. These places continue to attract visitors interested in presidential history, suggesting that Plains can thrive even without its most prominent figure.

Plains' connection to Jimmy Carter has been its primary draw for decades. The town's quaint charm and the opportunity to glimpse into the life of a former president have attracted tourists seeking an authentic experience. While Mr. Carter's withdrawal from public life had already prompted the town to prepare for this moment, his recent passing has intensified the focus on sustaining tourism. The challenge lies in maintaining interest once the immediate posthumous attention fades. However, history offers hope. Other small towns have managed to preserve their relevance by emphasizing their presidential ties, drawing visitors who are passionate about American history.

For instance, Hyde Park, located along the Hudson River in New York, continues to see a steady influx of visitors to Franklin D. Roosevelt's presidential library, home, and gravesite. Similarly, Tampico, Illinois, markets itself as the birthplace of Ronald Reagan, encouraging travelers to visit the apartment where he was born. Both towns have demonstrated that the allure of presidential history can endure long after the individuals themselves are gone. This enduring fascination with presidents, especially among history enthusiasts, provides a foundation for Plains to build upon.

Joe Faykosh, a history professor at Central Arizona College, highlights the appeal of these historical sites. "There's something powerful about experiencing what they experienced and seeing the world through their eyes," he notes. This sentiment resonates with many visitors who find value in connecting with the personal lives of these influential figures. For Plains, this means preserving and promoting its unique connection to Jimmy Carter, ensuring that future generations can still feel the impact of his legacy.

As Plains looks toward the future, it draws inspiration from the success stories of other towns that have embraced their presidential heritage. By fostering a deep appreciation for its history and offering engaging experiences, Plains aims to remain a compelling destination for those intrigued by America's past. The town's resilience and adaptability will be key in continuing to attract visitors and honoring the memory of its most celebrated resident.