Unlocking the Power of Data: Post Consumer Brands Expands Partnership with Numerator

In a strategic move to deepen its understanding of consumers and their evolving preferences, Post Consumer Brands, a subsidiary of Post Holdings, Inc., has further strengthened its collaboration with Numerator, a leading data and analytics company. This partnership aims to provide valuable insights into the diverse consumer landscape, particularly as Post Consumer Brands ventures into the pet food market.

Empowering Brands to Deliver Delicious Food for All

Embracing Diversity and Personalization

Post Consumer Brands' partnership with Numerator has enabled the company to gain a comprehensive understanding of its consumer base, from ethnicity and income levels to life stages. This deep dive into consumer data has allowed Post to better appreciate the nuances of families' meal occasions, ultimately empowering the brand to fulfill its mission of providing "Delicious Food for All." By leveraging Numerator's expertise, Post can tailor its product offerings and marketing strategies to cater to the diverse needs and preferences of its target audience, ensuring a more personalized and satisfying experience for consumers.

Navigating the Evolving Pet Food Landscape

With the recent acquisition of several pet food brands from The J.M. Smucker Company and the subsequent acquisition of Perfection Pet Foods, LLC, Post Consumer Brands has solidified its presence in the pet nutrition market. Recognizing the importance of understanding this new business segment, the company has turned to Numerator to gain insights into the shifting dynamics of pet ownership. From the cultural trend towards smaller pet breeds to the evolving behaviors of Gen Z pet parents, Numerator's data will enable Post to navigate the pet food industry with greater precision and agility.

Driving Holistic Business Growth

The expansion of Post Consumer Brands' partnership with Numerator has had a tangible impact on the company's overall performance. The integration of pet food into Post's portfolio has contributed to significant growth in net sales, gross profit, and operating profit, underscoring the strategic value of this move. By leveraging Numerator's data-driven insights, Post can continue to make informed decisions, optimize its product offerings, and capitalize on emerging market trends, ultimately driving sustained growth and success across its diverse business segments.

Fostering a Data-Driven Approach to Innovation

Numerator's role as a trusted data partner has been instrumental in shaping Post Consumer Brands' innovation strategy. By providing a comprehensive understanding of consumer behavior, purchasing patterns, and market dynamics, Numerator empowers Post to make data-driven decisions that align with the evolving needs and preferences of its target audience. This collaborative approach enables Post to develop and introduce new products that resonate with consumers, ultimately strengthening its market position and driving long-term growth.

Unlocking the Power of Collaboration

The strengthened partnership between Post Consumer Brands and Numerator underscores the value of strategic collaborations in the modern business landscape. By combining Post's deep industry expertise with Numerator's data-driven insights, the two companies have created a synergistic relationship that allows them to navigate the complexities of the consumer market with greater agility and precision. This collaborative approach not only benefits Post Consumer Brands but also serves as a model for other organizations seeking to leverage data and analytics to drive sustainable growth and innovation.