Crunchy Couture: Pop-Tarts Unveils Audibly Stylish Collaboration

In a bold move that blends fashion and flavor, Pop-Tarts has partnered with TikTok star @Wandythemaker to create a one-of-a-kind jacket that celebrates the brand's latest snack sensation – Pop-Tarts Crunchy Poppers. This innovative collaboration promises to take the food-meets-fashion world by storm, offering fans a chance to showcase their love for the iconic brand in a truly unique and audible way.

Unleash the Crunch: Pop-Tarts Brings Snack Style to the Forefront

Crunchy Couture Meets Snackable Sensation

Pop-Tarts has always been known for its bold and unexpected innovations, and the introduction of the Pop-Tarts Crunchy Poppers Pullover is no exception. Designed in collaboration with upcycling clothing designer Andrew Burgess, also known as @Wandythemaker, these limited-edition jackets are a true fusion of fashion and function. Crafted with reinforced fabrics that crunch with every movement, the jackets feature eye-catching gemstone "crunchlettes" lining the frosted sleeves, adding a touch of sparkle to the bold textures.

Flavor-Inspired Designs: Bringing Crunchy Poppers to Life

The Pop-Tarts Crunchy Poppers Pullover comes in two vibrant colorways, each inspired by the flavors of the brand's latest snack sensation. The Frosted Strawberry Crunch and Frosted Brownie Crunch designs capture the essence of these delectable bites, allowing fans to showcase their love for the brand in a truly unique and stylish way. With functional pockets throughout, the jackets ensure that fans can enjoy their Crunchy Poppers no matter where they are, seamlessly blending snack time and fashion.

Celebrating 60 Years of Pop-Tarts Innovation

"Since we first turned toast-and-jam into the iconic Pop-Tarts sixty years ago, we have prided ourselves on flipping convention on its head," said Heidi Ray, Senior Director of Marketing at Pop-Tarts. "The new Pop-Tarts Crunchy Poppers Pullover is yet another way to defy expectations, unapologetically. It's not just a jacket; it's permission to show off your Crazy Good sense of snacking and style at once."

A Collaboration Fueled by Passion and Nostalgia

For designer Andrew Burgess, the opportunity to work with Pop-Tarts on the Crunchy Poppers Pullovers was a dream come true. "I've been a fan of the brand since I was a kid, so it's exciting to be part of the launch for their crunchiest snack yet," he shared. "We put a lot of thought and care into these jackets, and I'm looking forward to seeing people rock them."

Touchdown-Worthy Fits and Football Fandom

The very first Pop-Tarts Crunchy Poppers Pullover was worn by Minnesota Vikings' Justin Jefferson as he entered the stadium ahead of a recent game, setting the stage for a stylish and crunchy football season. Fans will have two chances to get their hands on these hyper-limited-edition jackets, with the first release on October 4th and the second on October 18th, both at 12:00 P.M. ET on shop.poptarts.com.

Gearing Up for the Pop-Tarts Bowl

The Pop-Tarts Crunchy Poppers Pullover is the latest way the brand is expanding its footprint into football culture. Fans are encouraged to tune in to the Pop-Tarts Bowl on December 28th at 3:30 P.M. EST on ABC to see all the Crazy Good antics Pop-Tarts has in store. Whether cheering from the stands or the comfort of their homes, the Pop-Tarts Crunchy Poppers Pullover is the perfect way to show off their snack-inspired style.