POP MART, a brand known for its collectible accessories, is launching a new series of blind box figurines inspired by Disney's "Zootopia 2." This release follows the significant global success of its Labubu dolls and aims to capitalize on the film's anticipated popularity. The collection features beloved characters from the "Zootopia" universe, encouraging enthusiasts and collectors to discover which miniature figure awaits them inside each mystery package.
The newly unveiled "Molly" series for "Zootopia 2" by POP MART showcases various iterations of the film's central characters, including the cunning fox Nick and the determined rabbit Judy. Alongside these protagonists, fans can also look forward to collecting figures of supporting characters such as Gary De'Snake and Clawhauser, the cheerful cheetah from the ZPD. A special, highly sought-after element of this collection is the "secret-edition" Nibbles Maplestick doll, a new beaver character, which has a 1 in 48 chance of being found within a blind box, adding an exciting layer of rarity for dedicated collectors.
Each of these intricately designed figurines stands at approximately five inches tall and is crafted from durable PVC plastic. They come with interchangeable parts and outfits, which are available for separate purchase, allowing for customization. A convenient carabiner-style ring is also included at the top of each figure, making them easy to attach to bags or keys. The experience of collecting these figures is heightened by the blind box format, where the specific character inside remains a surprise until the box is opened, mirroring the thrilling aspect that contributed to the Labubu keychains' viral appeal.
This collaboration between Disney and POP MART is an officially licensed venture, forming part of a broader merchandising strategy for "Zootopia 2." This extensive rollout also includes products from other well-known brands such as Jazwares, Squishmellows, and Crocs. Given the previous success of the Labubu dolls, which reportedly generated over one billion dollars for the Chinese company, POP MART is keenly anticipating a similar viral phenomenon with these "Zootopia 2" collectibles. The blind boxes are currently available for purchase online, with strong demand expected to make them a significant collector's item.
POP MART’s strategic partnership with Disney for the "Zootopia 2" blind box series underscores the brand's ambition to replicate its prior success with viral collectible toys. The inclusion of beloved characters, combined with the exciting element of surprise in each blind box, is designed to captivate both long-time fans and new collectors. With a Labubu movie also reportedly in development, POP MART is clearly aiming to expand its influence in the entertainment and collectible markets.
