A recent study conducted by research firm Accenture has shed light on the primary concerns of potential buyers of electric vehicles (EVs). It was found that a significant majority of these buyers are mainly worried about aspects such as reliability, affordability, and how seamlessly EVs can fit into their daily routines. This revelation seems to have prompted Plug In America, a non-profit organization dedicated to accelerating the transition to electric vehicles, to undertake a significant overhaul of its information and shopping platform, PlugStar.com.
Simplifying the EV Buying Journey with PlugStar
Understanding the Concerns
The Accenture survey clearly indicates that reliability stands out as a crucial concern for potential EV buyers. They want to ensure that the vehicles they invest in will perform consistently and without major glitches. Affordability is another key aspect, as buyers are cautious about the initial cost and long-term ownership expenses. Additionally, how well EVs integrate into their daily lives plays a vital role. This includes factors such as charging infrastructure availability and ease of use. 2: These concerns are not unfounded. With the increasing popularity of EVs, buyers need to be confident that they are making a sound investment. Reliability ensures that they can rely on their vehicles for their daily commutes and other activities. Affordability helps in making the transition to electric more accessible to a wider range of consumers. And the seamless integration into daily life makes EV ownership a practical choice.The PlugStar Revolution
Plug In America's revamped PlugStar.com is a game-changer in the EV buying process. As a visitor, the first step is to input your ZIP Code. This simple action triggers the platform to provide you with the most relevant information, ranging from available EV models and applicable incentives to local events and educational resources. 2: Joel Levin, the executive director of Plug In America, emphasizes the importance of this platform. He states that EVs are unique, and buyers have specific questions that need to be answered to find the right vehicle. The expert staff at PlugStar has curated the best data on vehicles, incentives, charging equipment, electricians, and dealers, creating a state-of-the-art resource for anyone looking to buy or lease an EV.Enhanced Shopping Tools
The PlugStar platform offers a powerful shopping assistant tool along with enhanced filters. These tools help customers narrow down their search and find EV models that perfectly match their lifestyle. Whether it's for city driving or long-distance trips, customers can find the ideal EV. 2: In addition to finding the right vehicle, the platform also assists in locating applicable incentives. Whether it's for a specific EV model or for charging equipment and electricity at the national, state, or local level, PlugStar has you covered. It also connects customers with PlugStar-certified dealers who are knowledgeable about EVs and can offer federal incentives.Details and Calculators
Each EV model on the PlugStar platform comes with detailed information, allowing buyers to make informed decisions. Along with this, a customizable calculator is provided for buying, loaning, or leasing, enabling customers to compare vehicle features side by side. 2: This level of detail and analysis is crucial in helping buyers understand the differences between various EV models and make the best choice for their needs. It gives them a comprehensive overview of the options available and helps them plan their EV purchase or lease effectively.Charging Solutions
Finding public charging locations or home charging solutions is made easy with PlugStar. The platform provides comprehensive information on charging infrastructure, ensuring that buyers have peace of mind regarding their charging needs. 2: Whether it's for quick top-ups during the day or a home charging setup for convenient overnight charging, PlugStar has the solutions. This aspect is particularly important in making EV ownership a hassle-free experience.Year-End Giveaway
To add an extra incentive, Plug In America is offering a $250 gift card to all visitors who create a profile on PlugStar.com before the end of the year. This is a great way to reward potential buyers and encourage them to explore the platform. 2: It shows the commitment of Plug In America to make the EV buying process more enjoyable and rewarding for consumers. With this giveaway, they are providing an additional benefit to those who take the time to engage with the platform.
