Visual artists in the United Kingdom are facing a significant financial challenge as a new survey reveals a median annual salary of only £12,500. This figure represents a 40% decrease since 2010, highlighting the dire situation within the country's visual arts sector. The Design & Artists Copyright Society (DACS) commissioned this comprehensive report to shed light on the earnings and contracts of over 1200 visual artists across the UK.

Key Findings and Disparities

The UK Visual Artists’ Earnings and Contracts Report 2024, produced in collaboration with the University of Glasgow, uncovers several crucial aspects. Women earn 40% less than men on average, and disabled artists earn a median of just £3,750 per annum. Photographers and illustrators report a median earnings of £12,500, while painters earn around £7,500. More than 80% of respondents face unstable income sources, often relying on a spouse or partner.There is also a significant class divide, with more than half of respondents coming from a socio-economic background associated with the highest levels of privilege. Visual artists from less privileged backgrounds experience income drops of up to 40%, earning £7,500 compared to the £12,500 median.

AI's Impact on Visual Artists

The rapid development of Artificial Intelligence poses a major concern for visual artists. They express worries about the unauthorised use of their work to train AI systems, which could undermine their intellectual property rights and future earning potential. As one artist stated, "We need to be allowed to hold onto our copyright. If AI companies create software using our images, we should be compensated. It's essential."

Social Media's Role

Social media platforms play a crucial role in raising revenue for visual artists. For those engaged in social media, almost 20% of their income comes from brand partnerships and fan donations. For example, an artist negotiated a commercial job with a big brand worth £75,000 for 3 months of work, thanks to a large following on Instagram. However, social media also has its drawbacks. It has opened channels for anyone to post content, diluting the cultural and financial value of professional artists. Thirteen per cent of artists have faced restrictions from social media platforms due to artistic content containing nudity.

Brexit's Aftermath

Brexit continues to have an impact on visual artists. More than half of surveyed artists have noticed changes in the demand for their services in the UK or EU post-Brexit, and in almost all cases, these changes have been negative. This highlights the need for a more stable and supportive environment for visual artists in the post-Brexit era.In conclusion, the visual arts sector in the UK is facing numerous challenges, from low pay and income instability to the impact of AI and Brexit. Visual artists need greater support and protections to navigate these difficulties and continue to contribute to the cultural landscape.