For Pinnacle Car Services, the Walmart NW Arkansas Championship is more than just another event – it's a cornerstone of the company's operations. As the transportation provider for the LPGA Tour event for the past 15 years, Pinnacle has played a vital role in ensuring a seamless experience for players, staff, volunteers, and thousands of attendees.

Powering the Premier LPGA Event in Arkansas

A Longstanding Partnership

Pinnacle Car Services, based in Springdale, Arkansas, has been the transportation provider for the Walmart NW Arkansas Championship since 2008. Over the course of this 15-year partnership, the United Motorcoach Association Member has become an integral part of the event's success, leveraging its expertise and fleet of vehicles to keep the championship running smoothly."This is one of the biggest events of our year," said Judith Serrano, Director of Operations at Pinnacle Car Services. "The team absolutely loves getting to work for the LPGA Championship. It's such a significant event for us, and our team is already looking forward to providing safe and reliable transportation for the championship in 2025."

Navigating the Logistical Challenges

With thousands of spectators attending the weeklong event, smooth transportation is essential to maintaining a positive experience. Pinnacle's fleet of 40 vehicles, including motorcoaches, minicoaches, and executive vans, plays a crucial role in addressing these logistical challenges."The key to handling these events is anticipating rushes," explained Jeff Wright, the founder of Pinnacle Car Services. "We work hard to ensure there's minimal wait time, especially in challenging conditions. For example, we might have two motorcoaches loading at once instead of one, doubling capacity and cutting down wait times."Pinnacle's experience with the event is particularly valuable when facing obstacles such as managing crowds during peak times or dealing with difficult weather conditions like extreme heat. The company's proactive planning and attention to detail ensure that the transportation experience remains seamless, even in the face of these challenges.

Prioritizing the Passenger Experience

Pinnacle's commitment to providing a top-notch transportation experience goes beyond just logistical efficiency. The company recognizes that a smooth and enjoyable journey can leave a lasting positive impression on attendees, which is invaluable for future business."Economically, I may lose some profitability for the sake of ensuring a fantastic passenger experience, but I believe it's worth it," said Wright. "A smooth transportation experience can leave a lasting positive impression, and that's invaluable for future business."This dedication to customer satisfaction is evident in Pinnacle's year-round preparation for the Walmart NW Arkansas Championship. The team reviews the event afterward, analyzing what went well and where improvements can be made, ensuring they are always ready to deliver exceptional service.

A Smaller Operator with a Big Impact

While Pinnacle Car Services may be a smaller operator compared to some of the industry's larger players, the company's focus on executive travel and customer service has allowed it to stand out. With a fleet of 40 vehicles and 65 full- and part-time associates, Pinnacle has the resources and expertise to handle the demands of the Walmart NW Arkansas Championship with ease."We're a smaller operator compared to some of the big names in the industry," Wright said. "But we focus on executive travel and offer a level of customer service that stands out. Being strategic about how we run things has served us well."Pinnacle's success at the Walmart NW Arkansas Championship is a testament to the company's commitment to excellence and its ability to adapt to the unique challenges of large-scale events. As the championship continues to grow in popularity, Pinnacle Car Services remains a vital partner in ensuring a seamless and memorable experience for all who attend.