A female-founded tequila cocktail brand, Pimentae, has introduced its latest creation: the Grapefruit Margarita. As consumer interest in tequila and paloma cocktails continues to rise, this new product combines pink grapefruit zest, premium tequila, and agave sweetness, catering to cocktail enthusiasts' evolving tastes. The drink is versatile, with an alcohol content of 14.5%, suitable for both casual sipping and more formal occasions. It can be served over ice, garnished with grapefruit and rosemary or transformed into a paloma by adding soda water. Available in various formats, including cans, bottles, bag-in-box, and kegs, it will be distributed via Pimentae’s website and select retailers like Waitrose and Ocado.

Revolutionizing Tequila Perception with a Fresh Offering

In the heart of a dynamic drinks market, Pimentae's founders, Alice Parmiter and Wynter Karo, have unveiled their Grapefruit Margarita. Launched in a variety of sizes, from convenient 125ml cans to larger 20-litre kegs, the cocktail aims to redefine tequila as a sophisticated spirit rather than just a shot. Inspired by their travels in Mexico, these entrepreneurs are elevating the agave category through high-quality ready-to-drink cocktails. With existing popular offerings like the Spicy Margarita and Tommy’s Margarita, the Grapefruit Margarita taps into the growing trend of agave spirits, riding on a projected 88% increase in UK tequila sales from 2021-2026. This aligns perfectly with the increasing popularity of refreshing beverages such as the paloma.

From a journalist's perspective, Pimentae’s launch of the Grapefruit Margarita marks a significant shift in how consumers perceive tequila-based cocktails. By offering a product that caters to both casual drinkers and connoisseurs, the brand demonstrates an understanding of modern drinking habits. This innovation not only challenges traditional perceptions but also sets a benchmark for other brands aiming to capture the expanding market of light, refreshing cocktails. Pimentae’s success serves as an inspiration for female-led businesses looking to make waves in competitive industries.