Pilgrims Choice, a renowned cheese brand, is set to revolutionize the dairy aisle with its new line of blended cheeses named 'Inclusions'. This launch marks a significant milestone in the company's strategy to cater to evolving consumer tastes and preferences. The product development is rooted in extensive market research that identified a growing appetite for unique flavors and convenient meal solutions. The 'Inclusions' series offers four distinct flavor blends, each designed to enhance culinary versatility while preserving the rich heritage of Pilgrims Choice’s mature cheddar. Available in various formats, these cheeses aim to inspire home cooks to experiment with their dishes.

The inspiration behind the 'Inclusions' range stems from an in-depth Category and Consumer Insights project conducted by Ornua Foods UK. This comprehensive study uncovered a strong desire among consumers for novel flavor experiences combined with ease of use during meal preparation. Recognizing this trend, the brand has meticulously crafted four unique blends:

For lovers of Italian cuisine, there's a garlic and herb-infused option that pairs beautifully with pasta and pizza. Fans of Mexican flavors will appreciate the smoked paprika blend, which adds a smoky depth to dishes like tacos and enchiladas. Those who enjoy a touch of heat will delight in the hot honey variety, perfect for spicing up burgers and barbecue favorites. Lastly, a classic British flavor profile featuring caramelized onions elevates traditional comfort foods such as cheese toasties.

To ensure maximum versatility, the new products come in multiple forms—blocks, grated, and sliced—allowing consumers to choose the format that best suits their cooking needs. Marketing director Nicola Blackmore-Squires highlighted the importance of aligning with consumer desires: “Our goal is to create offerings that resonate with both retailers and end-users, driving innovation and excitement around mealtime.”

Initial availability will commence in Tesco stores nationwide this March, with plans to expand into additional retail outlets throughout the year. By introducing these innovative blends, Pilgrims Choice aims to not only meet but exceed consumer expectations, fostering a culinary experience filled with flavor and convenience.