



Mulier's Farewell: A New Chapter for Alaïa
A Five-Year Journey Concludes: Pieter Mulier's Departure from Alaïa
After a significant five-year period, Pieter Mulier is set to conclude his tenure as the creative director of Alaïa. The fashion house officially confirmed his departure, marking the end of a transformative era. Mulier's final collection for Alaïa, anticipated for the Summer/Fall 2026 season, will grace the runways of Paris Fashion Week in March, offering a poignant farewell to his creative leadership.
Myriam Serrano's Tribute: Acknowledging Mulier's Visionary Impact
Myriam Serrano, the CEO of Alaïa, expressed profound gratitude for Mulier's contributions, acknowledging his clear vision and steadfast dedication. She highlighted his pivotal role in revitalizing the brand's creative direction and seamlessly weaving its rich heritage with contemporary sensibilities. Mulier's leadership, along with his talented team, significantly enhanced Alaïa's relevance, boosted its confidence, and solidified its global recognition within the fashion industry.
A Pioneering Role: Mulier as the First Outsider Creative Director
Mulier's appointment was groundbreaking for Alaïa, as he was the first individual from outside the brand to assume the prestigious role of creative director. This marked a new chapter for the house following the passing of its founder, Azzedine Alaïa, in 2017. During the interim period, the brand's parent company, Compagnie Financière Richemont, had entrusted the in-house team with the design responsibilities, making Mulier's arrival a significant shift.
Defining the Alaïa Aesthetic: Blending Tradition with Innovation
Mulier's approach to designing for Alaïa was characterized by a nuanced fusion of the brand's iconic eccentricities with a fresh, contemporary aesthetic. His creations, ranging from ready-to-wear pieces to highly sought-after accessories like the viral Le Teckel bag, established a distinct and captivating identity for the label. He consistently transformed ambitious conceptual ideas into designs of remarkable simplicity and elegance, as exemplified by his Fall/Winter 2024 collection, which remarkably began with a single strand of yarn. Furthermore, Mulier explored innovative tensions in his work, presenting wearable yet abstract silhouettes that pushed creative boundaries. His departure undeniably closes a significant chapter in the newly reimagined Alaïa house, leaving behind an enduring legacy.
The Path Forward: Awaiting the Announcement of a New Creative Vision
As of now, a successor to Pieter Mulier has not been announced. However, Alaïa has confirmed that its internal studio will maintain creative continuity during this transitional period until a new creative organizational structure is established. The fashion world eagerly awaits news regarding who will next steer the artistic direction of this revered maison.
