Phoenix Labs Announces Major Staff Reduction Amid Industry Challenges

Jan 27, 2025 at 11:02 PM

In a significant move within the video game industry, Canadian developer Phoenix Labs has revealed plans to lay off a substantial portion of its workforce. The announcement came through an official LinkedIn post on Monday and was initially reported by Game Developer. This decision marks one of the largest downsizings in the gaming sector this year, reflecting broader trends of restructuring and closures affecting multiple companies.

A Challenging Period for Phoenix Labs

In a season marked by uncertainty, Phoenix Labs, known for its popular titles Dauntless and Fae Farm, made a difficult but essential operational adjustment. With nearly 90 employees listed on LinkedIn, the company stated that it would provide further details regarding the future of its projects in the coming weeks. The layoffs are believed to be linked to the underwhelming reception of the recent expansion, Awakening, which introduced controversial changes to the monetization model of Dauntless.

Since its launch in 2018, Dauntless has captivated players with its immersive experience of battling colossal monsters called Behemoths. However, the release of Awakening on December 5th brought unexpected challenges. Players were met with aggressive microtransactions and a reset of their progress, leading to widespread dissatisfaction. This shift in strategy is attributed to the influence of blockchain gaming company Forte Labs, which acquired Phoenix Labs in 2023 under mysterious circumstances. Previous staff reductions in May 2024, including the cancellation of a major project, were also reportedly mandated by Forte.

The video game industry has faced numerous upheavals in recent months, with notable events such as Ubisoft closing a UK studio and Highwire Games in Seattle experiencing personnel changes. Phoenix Labs' latest move underscores the ongoing struggles within the sector and highlights the need for adaptability and responsiveness to player feedback.

From a journalist's perspective, this situation serves as a stark reminder of the delicate balance between innovation and maintaining player trust. The gaming community values transparency and fairness, and companies must carefully consider how their business strategies impact their audience. The story of Phoenix Labs offers valuable lessons on the importance of listening to player concerns and adapting to market demands.