In a dazzling collaboration spanning three decades, music icon Pharrell Williams and legendary jeweler Jacob Arabo, affectionately known as "Jacob the Jeweler," are set to unveil a remarkable auction. Through Joopiter, Pharrell's innovative commerce and content platform, 30 meticulously curated pieces from their personal archives will be made available to collectors. This collection not only showcases their enduring partnership but also highlights significant artifacts that helped shape the aesthetic of early 2000s hip-hop and beyond. From the groundbreaking "Five Time Zone" watches to bespoke diamond-encrusted creations, this event promises a rare glimpse into their shared legacy of luxury and style.
Pharrell Williams and Jacob Arabo Unveil Exclusive "Objects of Brilliance" Auction
The story of Pharrell Williams and Jacob Arabo's enduring collaboration traces back 30 years, forging a partnership that has significantly influenced pop culture and high-end jewelry. In 2002, Jacob Arabo, a prominent figure in New York City's hip-hop scene, launched the iconic Five Time Zone Watch. This oversized timepiece, featuring subdials for New York, Los Angeles, Tokyo, and Paris, quickly became a symbol of early 2000s rap culture. Adopted by luminaries such as Jay-Z, Busta Rhymes, and Pharrell himself, it propelled Jacob & Co. into the horological elite. Pharrell, a long-standing client and collaborator, has co-designed approximately 100 exquisite pieces with Jacob, including the famed N.E.R.D. chain, which popularized the term "bling" in mainstream culture.
Now, through Pharrell's Joopiter platform, the duo is presenting a highly anticipated auction titled "Objects of Brilliance." This exclusive event offers 30 rare and unique items from their private collections. Among the highlights is a spectacular Jacob & Co. Yellow Diamond & Gold Necklace, drawing inspiration from the British Crown Jewels, with an estimated value of $6-8 million. This regal piece is adorned with an array of yellow stones in various cuts. Another notable offering is a Yellow Gold & Fancy Yellow Diamond Seven Row Cuff Bracelet, a significant early purchase by Pharrell from Jacob, featuring 57 carats of fancy yellow diamonds. The collection also includes the gem-encrusted Rare Touch Bow Tie, set with approximately 1,600 stones, a piece that presaged Pharrell's ascent as a fashion designer.
For vintage watch enthusiasts, the auction features two exceptional examples of the Five Time Zone Watch. The first, originating from Pharrell's personal collection, is an ultra-rare "N.001" marked piece from Jacob & Co.'s Royal Collection, estimated at $150,000-$200,000. This 49mm white gold timepiece boasts over 300 diamonds across its case, bezel, and dial, ensuring its dazzling presence. The second version, a more accessible 40mm model crafted from 18K yellow gold, is also lavishly embellished with 1.55 carats of diamonds on the dial, 2.84 carats on the case, and 3.27 carats on the bezel. Its matching diamond-set yellow gold bracelet features a JCO-logo deployant buckle, completing its opulent design. The "Objects of Brilliance" sale is scheduled to run from February 17 to March 5, accessible via Joopiter's official website.
The "Objects of Brilliance" auction transcends a mere sale; it represents a celebration of artistic synergy and cultural impact. The collaboration between Pharrell Williams and Jacob Arabo has consistently pushed boundaries in both music and luxury, merging the audacious spirit of hip-hop with the refined craftsmanship of high jewelry. This event provides an unparalleled opportunity for collectors and enthusiasts to acquire pieces that are not only exquisite examples of design but also hold profound cultural significance. It underscores how personal style, when elevated through visionary partnerships, can leave an indelible mark on global trends and become a testament to creativity and influence.
